Investment Feasibility and Marketing of Jasmine in Chitradurga District

The paper discusses the investment feasibility and marketing of jasmine in Chitradurga district. The jasmine crop is becoming increasingly popular among the farmers in the district of Chitraduga. The results reveals that the net present value at 15% was Rs. 190602.32 per acre, The benefit cost ratio was 2.00, which was positive indicating the investment in jasmine is profitable financially and economically . The internal rate of return was more than 50% and pay back period was 4.6 years which indicates that the investment in jasmine is economically feasible and financially viable. Channel I- Producers - Commission agent - wholesaler - Retailer - Consumer was more popular. Through this channel the net return realized by commission agents, wholesaler and retailer worked out to Rs. 2550, Rs. 31374 and Rs. 9,600, respectively. About 75-80 % of flowers moved through channel-I the reason for the preference of channel was that the commission agent advances loans to farmer. The price spread in channel-I, Channel-II and channel -III was estimated to be Rs. 37.15, Rs. 36.48 and Rs. 25.13, respectively. Farmers got higher returns in channel III i.e., selling directly to retailers which worked out Rs 44.20/kg.