International Journal of Commerce & Business Management

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Structure and Competitiveness of the Maize Market in Davanagere


Affiliations
1 Department of Agriculture Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, India
2 Department of Agriculture Marketing and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, India
     

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An attempt was made to analyze the structure and competitiveness of the maize market in Davanagere. The Lorenz co-efficient of inequality was found to be 0.206 which revealed that there existed a higher degree of competitiveness for maize in Davanagere as market concentration was less. The maize traders from Davanagere established linkage with the poultry feed manufacturers of the district. Among the three poultry feed units in the study area, Feeds India Private Limited stood first for price and procurement reasons and Pragathi Feeds was preferred for payment reasons.

Keywords

Structure, Competitiveness, Maize
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  • Structure and Competitiveness of the Maize Market in Davanagere

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Authors

G. Ranganath
Department of Agriculture Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, India
P. K. Mandanna
Department of Agriculture Marketing and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, India
S. Kumar
Department of Agriculture Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K., Bengaluru, Karnataka, India

Abstract


An attempt was made to analyze the structure and competitiveness of the maize market in Davanagere. The Lorenz co-efficient of inequality was found to be 0.206 which revealed that there existed a higher degree of competitiveness for maize in Davanagere as market concentration was less. The maize traders from Davanagere established linkage with the poultry feed manufacturers of the district. Among the three poultry feed units in the study area, Feeds India Private Limited stood first for price and procurement reasons and Pragathi Feeds was preferred for payment reasons.

Keywords


Structure, Competitiveness, Maize