International Journal of Commerce & Business Management

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A Study on Customer Satisfaction, Purchase Pattern towards Nilgiri's Supermarket in Coimbatore City


Affiliations
1 Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., India
2 Department of Agricultural Economics, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., India
     

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Nilgiri's Supermarket supplies various grocery items and dairy products. There is a strong competition among other supermarkets in the city. In this context, it is essential for a firm to understand the consumers, their satisfaction level, buying pattern and competitors position in the market. Information on customer satisfaction and comparison will be helpful for formulating the marketing strategies. Hence, a study has been undertaken to examine satisfaction level and purchase pattern in the Coimbatore city.

Keywords

Customer Satisfaction, Purchase Pattern
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  • A Study on Customer Satisfaction, Purchase Pattern towards Nilgiri's Supermarket in Coimbatore City

Abstract Views: 613  |  PDF Views: 0

Authors

K. C. Prakash
Department of Agricultural and Rural Management, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., India
P. Paramasivam
Department of Agricultural Economics, Centre for Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., India

Abstract


Nilgiri's Supermarket supplies various grocery items and dairy products. There is a strong competition among other supermarkets in the city. In this context, it is essential for a firm to understand the consumers, their satisfaction level, buying pattern and competitors position in the market. Information on customer satisfaction and comparison will be helpful for formulating the marketing strategies. Hence, a study has been undertaken to examine satisfaction level and purchase pattern in the Coimbatore city.

Keywords


Customer Satisfaction, Purchase Pattern