International Journal of Home Science Extension and Communication Management

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Extent of Prominence Given to Home Science Information in Selected Dailies


Affiliations
1 Rajiv Gandhi Agricultural College, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.), India
2 Department of Extension and Communication Management, College of Rural Home Science, University of Agricultural Sciences, Dharwad (Karnataka), India
 

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The research investigation was carried out during the period of five months i.e. from 1st April, 2007 to 31st August, 2007 in Parabhani district of Maharashtra state to know the prominence given to home science information in selected dailies. On high circulation basis, two national English (Times of India and Indian Express) and two regional Marathi (Sakal and Lokmat) dailies were selected. Around half of the items appeared in seventh and later pages followed by special supplement (25.76%) of newspaper. Majority of the home science articles were having headline width less than two columns and with one illustration. Most of them were containing black and white illustrations and in the form of pictures/photos.

Keywords

Prominence, Page Number, Headline Width, Illustrations, Colour, Forms.
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  • Extent of Prominence Given to Home Science Information in Selected Dailies

Abstract Views: 228  |  PDF Views: 129

Authors

Priyanka A. Kausadikar
Rajiv Gandhi Agricultural College, Vasantrao Naik Marathwada Krishi Vidyapeeth, Parbhani (M.S.), India
Uma S. Hiremath
Department of Extension and Communication Management, College of Rural Home Science, University of Agricultural Sciences, Dharwad (Karnataka), India

Abstract


The research investigation was carried out during the period of five months i.e. from 1st April, 2007 to 31st August, 2007 in Parabhani district of Maharashtra state to know the prominence given to home science information in selected dailies. On high circulation basis, two national English (Times of India and Indian Express) and two regional Marathi (Sakal and Lokmat) dailies were selected. Around half of the items appeared in seventh and later pages followed by special supplement (25.76%) of newspaper. Majority of the home science articles were having headline width less than two columns and with one illustration. Most of them were containing black and white illustrations and in the form of pictures/photos.

Keywords


Prominence, Page Number, Headline Width, Illustrations, Colour, Forms.