Rural Tourism:Myths and Realities

INDIA is a destination of all the seasons and all the reasons with a variety of tourist attractions and facilities. India has rich distinctive architectural styles, temple towns and famous monuments. India’s mountain hideaways offer some of the best places in the world to chill out and rejuvenate the body and soul. The stunning beaches that line India’s vast coast line; offers unique experience. Rural Tourism is emerging as one of the best options available with its proven results in west, to promote incredible India both for domestic and foreign tourists. Rural India has much to offer to the world. Rich in traditions of arts, crafts and culture, rural India can emerge as important tourist spots. Those in the developed world who have a craze for knowledge about traditional ways of life, arts and crafts will be attracted to visit rural India if the concept of rural tourism is marketed well. The market for rural tourism is around Rs. 4,300 crore per annum. Rural tourism has the potentiality of attracting both foreign and domestic tourists. Rural tourism projects in India have 310 million domestic tourist potentialities.