INNOVISION Journal of Management Research

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The aim of this conceptual paper is first to identify why people would be interested in buying nostalgic products. This is completely an emotional buying for fondness of tangible or intangible products and is experienced only when people happily remember the good old times and is currently separated from those bygone golden eras of their lives. Secondly, this paper aims at understanding what constitutes nostalgic products and who could be the targeted customers. Why should anybody get excited over nostalgic products and define a condition which will induce a desire to buy such products? Thirdly, this article deals in detail with nostalgic asset creation and retaining it. Lastly, it opens a window of opportunity for the future entrepreneurs how to deal with nostalgic products. This article also provides a miniscule list of nostalgic items that the entrepreneurs can look into.
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