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Structure and Conduct of Private Vegetable Market Vis-A-Vis Public Vegetable Market-A Study in Kolar District of Karnataka State


Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), India
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), India
     

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The present study was conducted in Mulbagal taluk of Kolar district of Karnataka state. The study analysed and compared the structure and conduct of private vegetable market [Mahatma Gandhi - 6 Fruits and Vegetables Wholesale Market (India) Private Limited] and public vegetable market (Mulbagal APMC). The primary data was collected from 50 farmer respondents participating in MG-6 market and another 50 farmers participating in Mulbagal AMPC market, resulting in a total sample size of 100 farmers. MG-6 market was oligopolistic in nature while Mulbagal APMC market was monopolistic in nature. Infrastructural facilities such as market yard, auction platform, storage/godown, weighing machine, shops, public address system, audio visual aids and electrification were available in both the markets. The method of price determination followed in both MG-6 and APMC markets was open auction method. Tomato was the major vegetable traded in both the markets. The market fee collected in MG-6 market was two per cent while in the case of Mulbagal APMC market; it was only one per cent. In both the markets, the major marketing cost was transportation.

Keywords

Market Structure, Market Conduct, Private Market, Public Market, Price.
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  • Structure and Conduct of Private Vegetable Market Vis-A-Vis Public Vegetable Market-A Study in Kolar District of Karnataka State

Abstract Views: 235  |  PDF Views: 1

Authors

V. Manjunath
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), India
M. R. Girish
Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, Bengaluru (Karnataka), India

Abstract


The present study was conducted in Mulbagal taluk of Kolar district of Karnataka state. The study analysed and compared the structure and conduct of private vegetable market [Mahatma Gandhi - 6 Fruits and Vegetables Wholesale Market (India) Private Limited] and public vegetable market (Mulbagal APMC). The primary data was collected from 50 farmer respondents participating in MG-6 market and another 50 farmers participating in Mulbagal AMPC market, resulting in a total sample size of 100 farmers. MG-6 market was oligopolistic in nature while Mulbagal APMC market was monopolistic in nature. Infrastructural facilities such as market yard, auction platform, storage/godown, weighing machine, shops, public address system, audio visual aids and electrification were available in both the markets. The method of price determination followed in both MG-6 and APMC markets was open auction method. Tomato was the major vegetable traded in both the markets. The market fee collected in MG-6 market was two per cent while in the case of Mulbagal APMC market; it was only one per cent. In both the markets, the major marketing cost was transportation.

Keywords


Market Structure, Market Conduct, Private Market, Public Market, Price.

References