International Research Journal of Agricultural Economics and Statistics

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Economic Analysis of Marketing Channel of Grapes in Maharashtra


Affiliations
1 Welingkar Institute of Management Development and Research, Mumbai (M.S.), India
     

   Subscribe/Renew Journal


A study was conducted on the economics of marketing channels of Grapes in Vashi APMC fruit market of the Mumbai, Maharashtra as APMC Vashi is the biggest in Asia for wholesale agricultural produce. The simple random method was used to select the appropriate unit of marketing functionaries. Necessary Primary data were obtained from the sample respondents through personal interview method with the help questionnaire for the year 2014-15. The production of grapes all over the world is currently 69 million tonnes out of which India accounts for 2.2 million tonnes of grapes making a share of 1.51 per cent of the total world production and 3 per cent of the total fruit production in the country. This paper reviews the grape industry in terms of marketing channels and tries to estimate the marketing costs, margins and Price spread in the channel identified. Major channel of marketing revealed that the producers get the maximum share in the consumer rupee i.e. 40.00 per cent.

Keywords

Grapes, Marketing Channel, APMC Vashi.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Atibudhi, H.N. (1997). An estimation of post harvest loss of onion and its management in Nawapada district of Orrissa. Indian J.Agric. Mktg., 11 (1&2) : 29-30.

  • Balaji, P.P. and Sivakumar, N.R. (2001). Marketing channels of groundnut grown in Tiruvanamalai district of Tamil Nadu. Indian J.Agril. Mktg., 15(2): 55-59.

  • Balaji, P., Padmanaban, N.R., Sivakumar, S.D. and Chinnaiyan, P. (2001). Price spread, marketing efficiency and constraints in marketing of groundnut in Tiruvannamali, Tamil Nadu. Indian J. Agric. Mktg., 15 (2): 41- 42.

  • Balappa, S.R. and Hugare, L.B. (2002). Economics of production and marketing of tomato in Karnataka. Indian J. Agric. Mktg., 16(2): 20-22.

  • Biradar, R.D. (1996). Marketing costs, margins and price spread of selected agricultural commodities in Kolhapur district, Maharashtra. Indian J. Agril. Mktg., 11(4): 60-71.

  • Chole, V.M., Talathi, M. and Patil, H.K. (2002). Price spread in marketing of bitter gourd and tomato in Panvel tahasil of Raigad district (Maharashtra State). Indian J. Agric. Mktg., 16 (2): 67-68.

  • Gade A.D., Gaikwad S.B. and Gaikwad, N.S. (2014) . Trends in Production and Exports of Grapes in India. Indian stream Res. J., 4 (2) : 1-5.

  • Hazarika, C. and Subramanian, S.R. (1999). Estimation of technicalefficiency in the stochastic frontier production function model. Indian J. Agril. Econ., 54(2): 201-211.

  • Khunt, K.A., Gajipara, H.M. and Kakadia, B.H. (2001). Marketing of kesar mango in Sourashtra region of Gujarat State. Indian J. Agric. Mktg., 15 (1): 50- 283.

  • Shanmugavelue, K.G. (1989). Post harvest handling and marketing of grapes. Viti India, pp. 390.

  • Wankhade, R.N., Dhanwate, S.P. and Bhende, A.M. (2009). Production utilization and marketing of pigeonpea in Akola. Internat. J. Essential Sci., 3 (2).

  • WEBLIOGRAPHY

  • http://foodprocessingindia.co.in/state_pdf/Maharashtra/ DraftAgroIndustrialPolicy2010.pdf

  • http://www.msamb.com/apmcpri.asp


Abstract Views: 336

PDF Views: 0




  • Economic Analysis of Marketing Channel of Grapes in Maharashtra

Abstract Views: 336  |  PDF Views: 0

Authors

Rachana Patil
Welingkar Institute of Management Development and Research, Mumbai (M.S.), India

Abstract


A study was conducted on the economics of marketing channels of Grapes in Vashi APMC fruit market of the Mumbai, Maharashtra as APMC Vashi is the biggest in Asia for wholesale agricultural produce. The simple random method was used to select the appropriate unit of marketing functionaries. Necessary Primary data were obtained from the sample respondents through personal interview method with the help questionnaire for the year 2014-15. The production of grapes all over the world is currently 69 million tonnes out of which India accounts for 2.2 million tonnes of grapes making a share of 1.51 per cent of the total world production and 3 per cent of the total fruit production in the country. This paper reviews the grape industry in terms of marketing channels and tries to estimate the marketing costs, margins and Price spread in the channel identified. Major channel of marketing revealed that the producers get the maximum share in the consumer rupee i.e. 40.00 per cent.

Keywords


Grapes, Marketing Channel, APMC Vashi.

References