International Research Journal of Agricultural Economics and Statistics

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Marketing of Milk in Pune District of Maharashtra


Affiliations
1 Department Agricultural Economics and Statistics, Padmubhushan Vasant Dada Patil College of Agriculture, Ambi, Pune (M.S.), India
2 College of Agriculture, Phaltan (M.S.), India
3 Padmubhushan Vasant Dada Patil College of Agriculture, Ambi, Pune (M.S.), India
     

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Data pertained to the year 2009-2010 in order to study marketing of milk in Pune district Maharashtra. Tabular analysis was used to work out marketing cost, marketing margin and price spread. Dairy unit owner find that it was more profitable to sale milk directly to consumer. It was observed that producer’s share in consumer’s rupee was highest in channel I was 97.66 per cent and lowest in channel III it was 70.00 per cent. The result revealed that price paid by consumer was the highest as Rs. 20.00 in channel III followed by Rs. 19.00 in channel II and Rs. 18.40 in channel I. It was observed that the producer’s share in consumer’s rupee was highest when they sold their milk direct to consumer. Hence, it was concluded that as intermediaries goes on increasing the producer’s share in consumer’s rupee decreased.

Keywords

Dairy Unit, Marketing Cost, Price Spread, Producer’s Share, Marketing Channels, Market Intermediaries.
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  • Marketing of Milk in Pune District of Maharashtra

Abstract Views: 220  |  PDF Views: 0

Authors

T. S. Sonawane
Department Agricultural Economics and Statistics, Padmubhushan Vasant Dada Patil College of Agriculture, Ambi, Pune (M.S.), India
P. L. Kolekar
College of Agriculture, Phaltan (M.S.), India
S. S. Nimbalkar
Padmubhushan Vasant Dada Patil College of Agriculture, Ambi, Pune (M.S.), India

Abstract


Data pertained to the year 2009-2010 in order to study marketing of milk in Pune district Maharashtra. Tabular analysis was used to work out marketing cost, marketing margin and price spread. Dairy unit owner find that it was more profitable to sale milk directly to consumer. It was observed that producer’s share in consumer’s rupee was highest in channel I was 97.66 per cent and lowest in channel III it was 70.00 per cent. The result revealed that price paid by consumer was the highest as Rs. 20.00 in channel III followed by Rs. 19.00 in channel II and Rs. 18.40 in channel I. It was observed that the producer’s share in consumer’s rupee was highest when they sold their milk direct to consumer. Hence, it was concluded that as intermediaries goes on increasing the producer’s share in consumer’s rupee decreased.

Keywords


Dairy Unit, Marketing Cost, Price Spread, Producer’s Share, Marketing Channels, Market Intermediaries.

References