International Research Journal of Agricultural Economics and Statistics

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Marketing and Price Spread of Tomato in Western Vidarbha Region of Maharashtra


Affiliations
1 Department of Agricultural Economics and Statistics, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola (M.S.), India
     

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The study on marketing of tomato in Western Vidarbha region of Maharashtra i.e. in Akola, Washim, Buldhana, Yawatmal and Amravati. Data pertained to the year 2010-11 and 2011-12. For the study, two tehsil of each district and from each tehsil two markets selected and from each market five wholesaler and five retailer were selected. Hence, 50 wholesaler and 50 retailer were purposively selected. Data was collected according to specially designed questionnaire prepared for study of marketing. There were three marketing channels i.e. Produce → Consumer, Producer→ Wholesaler→Consumer, Producer→Wholesaler→Retailer→Consumer were selected. The results revealed thatthe total cost incurred by producer out of the total cost of marketing of tomato was Rs. 85.40/- In channel – I and it increases channel wise i.e. Rs. 144.70/- in channel – II, and Rs. 250.87/- in channel – III. Producers share in consumers rupee in channel – III was 44.20 per cent in channel – II was 67.11per cent and in channel - I was 88.17 per cent. It showed that if share of various intermediaries decreases the producers share in consumers rupee increases.

Keywords

Tomato, Marketing, Price Spread.
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  • Marketing and Price Spread of Tomato in Western Vidarbha Region of Maharashtra

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Authors

S. D. Wankhade
Department of Agricultural Economics and Statistics, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola (M.S.), India
S. J. Kakde
Department of Agricultural Economics and Statistics, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola (M.S.), India
R. K. Kolhe
Department of Agricultural Economics and Statistics, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola (M.S.), India
R. G. Deshmukh
Department of Agricultural Economics and Statistics, Dr. Panjabrao Deshmukh Krishi Vidyapeeth, Akola (M.S.), India

Abstract


The study on marketing of tomato in Western Vidarbha region of Maharashtra i.e. in Akola, Washim, Buldhana, Yawatmal and Amravati. Data pertained to the year 2010-11 and 2011-12. For the study, two tehsil of each district and from each tehsil two markets selected and from each market five wholesaler and five retailer were selected. Hence, 50 wholesaler and 50 retailer were purposively selected. Data was collected according to specially designed questionnaire prepared for study of marketing. There were three marketing channels i.e. Produce → Consumer, Producer→ Wholesaler→Consumer, Producer→Wholesaler→Retailer→Consumer were selected. The results revealed thatthe total cost incurred by producer out of the total cost of marketing of tomato was Rs. 85.40/- In channel – I and it increases channel wise i.e. Rs. 144.70/- in channel – II, and Rs. 250.87/- in channel – III. Producers share in consumers rupee in channel – III was 44.20 per cent in channel – II was 67.11per cent and in channel - I was 88.17 per cent. It showed that if share of various intermediaries decreases the producers share in consumers rupee increases.

Keywords


Tomato, Marketing, Price Spread.

References