International Research Journal of Agricultural Economics and Statistics

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Production and Marketing of Banana in Tiruchirapalli District of Tamil Nadu: an Economic Analysis


Affiliations
1 Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore (T.N.), India
     

   Subscribe/Renew Journal


This study is on the production and marketing of banana crop in the Tiruchirappalli district of Tamil Nadu. It is based on the data collected from 120 banana- producers in the blocks of Andanallur and Musiri during 2010-2011. The study has revealed that banana cultivation in Tamil Nadu is profitable enterprise as the net returns have been found to be Rs. 32793.96 and Rs. 37339.70 for Karpooravalli and Poovan banana, respectively. The total cost of cultivation was Rs. 140691.04 for Karpooravalli and Rs. 123220.30 for Poovan banana farms. Cost of production per bunch for Karpooravalli farms was higher (Rs. 61.23) when compared to Poovan (Rs. 51.73) farms. Gross income per hectare was the highest for Karpooravalli farms (Rs. 173485) when compared to Poovan farms (Rs. 160560). The banana - producers have been found to be follow three channels for the marketing of banana; channel I: Producer → Pre harvest contractor → Commission agent → Retailer → Consumer; channel II: Producer → Wholesaler → Retailer → Consumer; channel III: Producer →Commission agent → Retailer → Consumer. The marketing cost has been found to be higher channel II when banana was sold through channel I due to commission charges, transport charges and loading and unloading charges were contributed major proportion. The producer share has been computed as 59.06 per cent in the channel II. The study has suggested that measures need to be adopted to increase access of farmers to market information and they should be educated to sell their produce in the regulated markets which fetch higher returns as compared to village level marketing.

Keywords

Production, Marketing, Banana.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Chand, R. and Raju, R.R. (2007). Risk in Indian agriculture- A Case of six major crops. Agric. Situ. India, 64 (7) : 283-290.

  • Deka, N. and Sarmah, A.K. (2004). Growth trends in area, production and productivity of banana in Assam. Agric. Situ. India, 61 (3) : 131-134.

  • Kurkute, P.N., Shendage, K.L. Jadhav and Nirgude, R.R. (2010). Marketing of banana in Pune district of Maharashtra, Indian J. Agric. Econ., 24 (2): 178-187.

  • Rane, A.A. and Bangade, S.R. (2006). Economics of production and marketing of banana in Sindudurg district Maharashtra. Indian Agril. Mktg., 29 (1) : 38 – 45.

  • Shepherd, G.S. (1965). Farm Products-Economic Analysis. Iowa State University Press, Iowa, USA. 254.

  • Sundaravaradarajan, K.R. and Jahanmohan, K.R.(2002). Marketing cost, margin, price spread and marketing efficiency of cashew in Tamil Nadu. Agric. Situ. India, 59(1) : 9-16.

  • Venkateshwarlu, M., Raju, V.J. and Naidu, M.R. (1988). Growth and productivity of banana in Andhra Pradesh. South Indian Hort., 36 (4): 163-166.

  • Verma, A. and Singh, K.P. (2004).Growth in Production and export of banana" Agric. Situ. India, 61 (1) : 25-28.


Abstract Views: 636

PDF Views: 0




  • Production and Marketing of Banana in Tiruchirapalli District of Tamil Nadu: an Economic Analysis

Abstract Views: 636  |  PDF Views: 0

Authors

M. S. Raman
Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore (T.N.), India
M. Umanath
Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore (T.N.), India

Abstract


This study is on the production and marketing of banana crop in the Tiruchirappalli district of Tamil Nadu. It is based on the data collected from 120 banana- producers in the blocks of Andanallur and Musiri during 2010-2011. The study has revealed that banana cultivation in Tamil Nadu is profitable enterprise as the net returns have been found to be Rs. 32793.96 and Rs. 37339.70 for Karpooravalli and Poovan banana, respectively. The total cost of cultivation was Rs. 140691.04 for Karpooravalli and Rs. 123220.30 for Poovan banana farms. Cost of production per bunch for Karpooravalli farms was higher (Rs. 61.23) when compared to Poovan (Rs. 51.73) farms. Gross income per hectare was the highest for Karpooravalli farms (Rs. 173485) when compared to Poovan farms (Rs. 160560). The banana - producers have been found to be follow three channels for the marketing of banana; channel I: Producer → Pre harvest contractor → Commission agent → Retailer → Consumer; channel II: Producer → Wholesaler → Retailer → Consumer; channel III: Producer →Commission agent → Retailer → Consumer. The marketing cost has been found to be higher channel II when banana was sold through channel I due to commission charges, transport charges and loading and unloading charges were contributed major proportion. The producer share has been computed as 59.06 per cent in the channel II. The study has suggested that measures need to be adopted to increase access of farmers to market information and they should be educated to sell their produce in the regulated markets which fetch higher returns as compared to village level marketing.

Keywords


Production, Marketing, Banana.

References