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Combating food adulteration is a great challenge in Bangladesh. The customer is the leading economic community and the focus of all commercial activities. The price, availability, variety, and attractiveness of consumer products have increased with the rise in people’s incomes. The business sector is practically bursting with complex technology-based new products. Regardless of misleading advertising, unsuitable media coverage, and food adulteration, it is challenging for the customer to select a particular foodstuff. The primary victim is a customer who casually takes adulterated food and pays the price of such corrupt practices. Bangladesh Government has enacted the Food Safety Act, 2013 to ensure food safety. But, consumer awareness is one of the most important steps towards reducing the adulteration of foods. Consumer faces different kinds of challenges to ensure food safety for them. To effectively face these challenges, consumers need to prepare themselves against these issues. In our present study, we have analyzed the different consumer behavior considering food adulteration and their awareness about consumer rights.


Bangladesh, Consumer Awareness, Consumer Behavior, Food Adulteration, Food Safety Act.
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