Journal of Applied Management- Jidnyasa

B. R. Londhe ¹

Affiliations
1 SIMS, IN

Abstract

Division-E had almost got over with their tenth lecture. Professor Brandon Lorenz (BRL) stood in front of the board -- thinking what to do next. This operation’s division was far more difficult to handle compared to other divisions in MBA.

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B. R. Londhe , Prajakta Kanegaonkar , Priyanka Tupe , Radhika Ingale , Trupti Bhosale

Abstract

India is the fastest growing printing industry riding on the growth rate of 12 per cent annually, and its market value is estimated at over USD $12.81 billion between 2008 and 2009 as well as it has been visualized that this industry would get at USD $25.1 billion by 2012.

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B. R. Londhe ¹

Affiliations
1 SIMS, IN

Abstract

Globalization has changed the ways by which companies create value. Strategies used by global companies in post globalised era in developing markets are not an extrapolation of the past experiences of developed countries, nor is it just about low costs and outsourcing. The real opportunities lie in the proliferation of ways to design a better business concentrating on the BOP market.

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B. R. Londhe ¹

Affiliations
1 SIMS, Pune, IN

Abstract

Advertising is intrusive and environmental and its effects are inescapable and profound. It has many qualities which affect the viewers' thinking abilities and life style to some extent. These qualities include reinforcement of materialism, cynicism, irrationality, selfishness, anxiety, social competitiveness, sexual preoccupation, etc.

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