
Journal of Applied Management- Jidnyasa
Publisher: Symbiosis Institute of Management Studies (SIMS)
Editor: Dr. Jaya Chitranshi
Online ISSN: , Print ISSN: 0976-0326
Frequency: Biannual

Description:
Journal of Applied Management – Jidnyasa (ISSN : 0976-0326) is the bi-annual management journal of Symbiosis Institute of Management Studies (SIMS), Khadki Pune. The journal is a management journal which focuses on applied management. The Journal is double blind peer reviewed and is open- access. The journal is a compilation of research papers and case studies by academicians and corporate professionals. realizing this vision.
JIDNYASA in Sanskrit carries a meaning that is in deep resonance with the core ideology that goes behind any institute of learning in the world: The Thirst for Knowledge.
The journal is a rich source of information on the various practices in the business world today. The dynamic business scenario requires us to have clarity of vision, which can only be achieved through enriching our perceptions. The journal helps us in.
JIDNYASA in Sanskrit carries a meaning that is in deep resonance with the core ideology that goes behind any institute of learning in the world: The Thirst for Knowledge.
The journal is a rich source of information on the various practices in the business world today. The dynamic business scenario requires us to have clarity of vision, which can only be achieved through enriching our perceptions. The journal helps us in.
Table of Contents
Vol 12, No 2 (2020)
Research Papers
A Study on Risk and Return Analysis of Prominent Stocks of Automobile And Pharmaceutical Sectors in India | ||
Nikhitha M. H., Satyendra P. Singh | ||
Vol 12, No 2 (2020), Pagination: 1-23 | ||
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Abstract Views: 298 | PDF Views: 290 |
Design the Marketing Campaign for Event Management Group “Jashn" | ||
Gunjan Chawla, Ruby S. Chanda | ||
Vol 12, No 2 (2020), Pagination: 24-41 | ||
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Abstract Views: 243 | PDF Views: 73 |
Role of Artificial Intelligence in Employee Engagement and Retention | ||
Sanjana Rao, Jaya Chitranshi, Neha Punjabi | ||
Vol 12, No 2 (2020), Pagination: 42-60 | ||
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Abstract Views: 343 | PDF Views: 228 |
Articles
The Illiterate Marketing Genius | ||
Himanshu Misra, Shalini Singh | ||
Vol 12, No 2 (2020), Pagination: 61-66 | ||
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Abstract Views: 224 | PDF Views: 48 |
The Ant and Termite Story | ||
Himanshu Misra | ||
Vol 12, No 2 (2020), Pagination: 67-70 | ||
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Abstract Views: 223 | PDF Views: 67 |
Commentaries to the Article
Have We Come in The Grip of Managerialism'? - A Commentary | ||
Ashoka Chandra | ||
Vol 12, No 2 (2020), Pagination: 71-74 | ||
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Abstract Views: 201 | PDF Views: 60 |
Why is it the Right Time to Loosen the Grip of Managerialism? : A Commentary | ||
Ritika Mahajan | ||
Vol 12, No 2 (2020), Pagination: 75-78 | ||
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Abstract Views: 205 | PDF Views: 53 |
The Impact of Managerialism and the Road Ahead: A Viewpoint | ||
Vinay Sharma | ||
Vol 12, No 2 (2020), Pagination: 79-83 | ||
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Abstract Views: 203 | PDF Views: 67 |