Journal of Applied Management- Jidnyasa

Journal of Applied Management- Jidnyasa

Publisher: Symbiosis Institute of Management Studies (SIMS)
Editor: Dr. Jaya Chitranshi
Online ISSN: , Print ISSN: 0976-0326
Frequency: Biannual


Journal of Applied Management – Jidnyasa (ISSN : 0976-0326) is the bi-annual management journal of Symbiosis Institute of Management Studies (SIMS), Khadki Pune. The journal is a management journal which focuses on applied management. The Journal is double blind peer reviewed and is open- access. The journal is a compilation of research papers and case studies by academicians and corporate professionals. realizing this vision. 

JIDNYASA in Sanskrit carries a meaning that is in deep resonance with the core ideology that goes behind any institute of learning in the world: The Thirst for Knowledge. 

The journal is a rich source of information on the various practices in the business world today. The dynamic business scenario requires us to have clarity of vision, which can only be achieved through enriching our perceptions. The journal helps us in.

Table of Contents

Vol 12, No 2 (2020)

Research Papers

A Study on Risk and Return Analysis of Prominent Stocks of Automobile And Pharmaceutical Sectors in India
Nikhitha M. H., Satyendra P. Singh
 Vol 12, No 2 (2020), Pagination: 1-23
ABSTRACT |  PDF Abstract Views: 298  |  PDF Views: 290
Design the Marketing Campaign for Event Management Group “Jashn"
Gunjan Chawla, Ruby S. Chanda
 Vol 12, No 2 (2020), Pagination: 24-41
ABSTRACT |  PDF Abstract Views: 243  |  PDF Views: 73
Role of Artificial Intelligence in Employee Engagement and Retention
Sanjana Rao, Jaya Chitranshi, Neha Punjabi
 Vol 12, No 2 (2020), Pagination: 42-60
ABSTRACT |  PDF Abstract Views: 343  |  PDF Views: 228


The Illiterate Marketing Genius
Himanshu Misra, Shalini Singh
 Vol 12, No 2 (2020), Pagination: 61-66
ABSTRACT |  PDF Abstract Views: 224  |  PDF Views: 48
The Ant and Termite Story
Himanshu Misra
 Vol 12, No 2 (2020), Pagination: 67-70
ABSTRACT |  PDF Abstract Views: 223  |  PDF Views: 67

Commentaries to the Article

Have We Come in The Grip of Managerialism'? - A Commentary
Ashoka Chandra
 Vol 12, No 2 (2020), Pagination: 71-74
ABSTRACT |  PDF Abstract Views: 201  |  PDF Views: 60
Why is it the Right Time to Loosen the Grip of Managerialism? : A Commentary
Ritika Mahajan
 Vol 12, No 2 (2020), Pagination: 75-78
ABSTRACT |  PDF Abstract Views: 205  |  PDF Views: 53
The Impact of Managerialism and the Road Ahead: A Viewpoint
Vinay Sharma
 Vol 12, No 2 (2020), Pagination: 79-83
ABSTRACT |  PDF Abstract Views: 203  |  PDF Views: 67