Journal of Applied Management- Jidnyasa

Surya Rashmi Rawat ¹, Pawan K. Garga ²

Affiliations
1 Symbiosis Law School, Pune, IN
2 H.P University Business School, IN

Abstract

In this era of globalization, it's a big challenge to attract customers and even bigger a challenge to retain them without causing damage to the environment - the biggest need of hour. Today's Consumer is well aware of the environmental issues like; global warming and the impact of environmental pollution. Thus no marketer can think of ruling the market by compromising on any of these issues. This eco-friendly concern of buyers and manufactures gave rise to the phenomenon called Green marketing.

Green Marketing basically signifies marketing of Goods and Services in a manner so as to satisfy the demands of consumer that too by causing minimum detrimental effect on the environment.

Green marketing is in its infancy stage in India. The consumers here are gradually learning the concept of Green. In such a scenario, it becomes very important to first identify the product category where it can be launched safely and successfully.

The basic objective of this paper is to identify the niche areas where green marketing could be practiced successfully. The paper also attempts to find the impact of income over the preference of consumers towards Green products.

Research in hand is based on Primary as well as Secondary data. Primary data will be collected through a questionnaire survey and in depth interviews over a sample of 400 women in Pune, Maharashtra India, belonging to different Age and Income groups.

The research conclusively proves that Consumers belonging to different age&Income group have a positive attitude towards certain segments of Green Marketing discussed in details in the Paper.

Keywords

Green Marketing, Organic Products, Purchasing Power, Buyer Behaviour.

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Surya Rashmi Rawat ¹, Geeta Vijay ¹, Pratik Patnaik ¹

Affiliations
1 Symbiosis International University, Symbiosis Law College, Pune, IN

Abstract

This is an elaborate study on the effects of Economic Slowdown on the management and employees. During economic slowdown, managements generally go for sudden retrenchments, cuts on various incentives/perks, increase in workload etc to set a balance between output and cost. The fear of losing the job anytime leading to piling up of stress is a common feature amongst the employees. It is thus imperative to understand the behaviour of management and employees so as to find out ways and means to handle such situations. Due to intense pressure and stress during slowdown the employee-employer relationship also gets affected, it may result in major layoffs further leading to fear among the employees. These aggressive cost cutting measures might lead to high absenteeism, low turnover, less job involvement and hence the low productivity.

The research paper is based on extensive primary data collected through questionnaires. The secondary data through articles, journals, books, reports and discussion papers have also been duly referred to.

Keywords

Economic Slowdown, Employee–Employerrelationship and their Behaviour.

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Surya Rashmi Rawat ¹, Ajay Singh ¹, Cherry Gupta ¹, Prakash Verma ¹

Affiliations
1 Symbiosis International University, Symbiosis Law School, Pune, IN

Abstract

In the past few decades suddenly the significance of the word stress and its management has gained a lot of attention all over the globe. Globalization, industrialization, changing demography etc are some of the reasons adding to it. The changes in the environmental factors are gradually adding to stress in various forms such as increased work load.All this calls for an efficient stress management system. The objective of the present research paper is to find out ways to efficiently resolve stress arising out of increased workload in an organization, at the individual and the organizational level. The conclusion is drawn on the basis of analysis and interpretat ion of data collected through questionnaire survey and in-depth interview of the professionals working in Pune city. The end of the paper talks about certain recommendations to manage stress.

Keywords

Stressors, Work-Environment, Work-Stress, Stress Burnout, Stress Management.

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Surya Rashmi Rawat ¹

Affiliations
1 Symbiosis Law School, Pune, IN

Abstract

Concern for mother earth is gaining momentum, there is escalating awareness amongst consumers all over the world concerning protection of environment. There is a need to create interest amongst people to handover a clean earth to their progeny. Various studies by environmentalists indicate that people are gradually becoming less hostile towards the environment. Majority of consumers in western world, both individual and industrial are becoming more and more concerned about eco - friendly products. Most of them believe that the use of eco - friendly products is the need of hour. This era of recyclable, non-toxic and eco-friendly goods has led to the emergence of green marketing with prime focus on marketing sustainable and sociallyresponsible products and services in the society. This has come as a panacea for marketers to differentiate their products from others, satisfy the needs of consumers and earn better profits. Many business organizations have started implementing green marketing in India.

In this paper an endeavor has been made to study the potential of green marketing in the women cosmetics. The need of green marketing, analysis of the awareness of masses in India and the challenges and opportunities in implementing green marketing in the women cosmetics is the main focus of the paper.

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