Jaipuria International Journal of Management Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Assessing the Behavioural Patterens of Internet Addiction:A Study of Indian Millenials


Affiliations
1 Jaipuria Institute of Management, Noida, India
     

   Subscribe/Renew Journal


India is on the brink of a digital revolution with favourable demographic dividend, growth in earning population and increase in digital literacy initiatives by the government. A digital world empowered by internet offers tremendous opportunities for the youth. This would have an impact on the way they consume media, their buying habits and their social behaviour. However, the digital landscape has not only emerged as a communication platform but also as an addictive entity amongst the youth. The present study is a preliminary attempt to understand the extent of digital addiction amongst students in colleges. The paper reports the results of a pilot study conducted with 44 respondents from B-schools as a part of a larger ongoing study in Delhi-NCR. The pilot study helped in developing a more robust, reliable and relevant data collection tool. The data was collected through a self-administered questionnaire based on Kimberley Young’s Internet Addiction Test (IAT). The impact of digital addiction on society’s well-being as well as its implications is also discussed in the study.

Keywords

Sports, India’s Olympic Performance, Management and Sports, Strategy and Players Performance Enhancement.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Pandya, N. M. (2015), Internet addiction and personality traits among youths of Rajkot district, The International Journal of Indian Psychology, 2(2), pp.105-109

  • Nalwa, K and Anand, A.P. (2003). Internet addiction in students: A cause of concern. Cyber Psychology &Behaviour, 6(6), pp. 653-656

  • Khan, T. V. and Ang Magdalene, C. H. (2016). Internet use and addiction among students in Malaysian Public Universities in East Maalaysia : Some empirical Evidence”, Journal of Management Research 8(2), pp. 31-47

  • Subathra V., Nimisha M. and Hakeem L. M. N. (2013). A study on the level of social network addiction among college students. Indian Journal of Applied, Research, 3(3), pp. 355-357

  • Anuradha, D. and Sanjeev, D. (2014). Assessment of smartphone addiction in Indian Adolescents: A mixed method study by systematic review and meta-analysis approach. International Journal of preventive medicine. 5(12), pp. 1500-1511

  • Ishfaq, A., Tehmina, Q. F. and Aijaz, P. K. (2011). Mobile Phone to youngsters: Necessity or addiction African Journal of Business Management. 5(32), pp. 12512-12519

  • Shari, W. P., Catherine, W. M. and Ross, Y. M. (2008). Over connected? A qualitative exploration of the relationship between Australian youth and their mobile phones. Journal of Adolescence. 31, pp. 77-92

  • Erzebet, N. A., Dragana, Z. and Niciforovic, S. O. (2015). Prevalence of Internet addiction among schoolchildren in Novi Sad. SrpArhCeloLek. 143(11-12), pp. 719-725

  • Takeshi, S. (2006). Internet addiction among students: Prevalence and psychological problems in Japan. JMAJ49 (7-8), pp. 279-283

  • Singh, S. K. (2015). Internet addiction amongst students: The relation of depression. International Journal of Indian Psychology. 2(4), pp. 25-30.

  • Grover, S., Chakraborty, K, and Basu, D. (2012). Pattern of Internet use among professionals in India: Critical look at a surprising survey result. Industrial Psychology Journal. 19(2), pp. 94-100

  • Matthias, B., Christian, L. and Young K. S. (2014). Internet addiction: coping styles, expectancies and treatment implications. Frontiers in psychology. 5(1256). pp. 14.

  • Mark, G. D. (2013). Social Networking Addiction: Emerging Themes and Issues. J Addict Res Ther. 4(5). pp. 1-2

  • Zenab, Z., Bahaman, S. A. ZobidahSiti, O. Zusang, B. and KamaruddinNurul A. (2014). Addictive Facebook use among university students. Asian Social Science.10(6). pp. 107-116

  • Young, K. S. (1996). Internet addiction: The emergence of a new clinical disorder. Cyber psychology and behvaiour. 1 (3). pp. 237-244

  • Hosein, J., TzeHiang, S. A., Robab, S. and Mei, H. (2016) Facebook addiction among Malaysian students. International Journal of Information and Education Technology. 6(6). pp. 465-469

  • Frangos, C. C., Frangos, C. C. & Sotiropoulos, I. (2012). A Meta-Analysis of Thee Reliability of Young’s Internet Addiction Test, in Proceedings of the World Congress on Engineering, Vol 1, WCE, July 4-6, London, U.K.

  • Keen, A. (2015). Digital addiction is the world’s next great health crisis. TNW News. Retrieved from: http://thenextweb.com/insider/2015/12/21/digital-addiction-is-the-worlds-next-great-health-crisis/#gref

  • The Indian Express (2015, November 20). India to surpass US with 402 million internet by 2016: IMAI. The Indian Express. Retrieved from: http://indianexpress.com/article/technology/tech-news-technology/india-to-have-402-mn-internet-users-by-dec-2015-will-surpass-us-iamai-report/

  • Press Trust of India (2016, February 25). Global internet users crossed 3.2 billion by the end of 2015: Facebook. Your Story. Retrieved from: http://yourstory.com/2016/02/internet-users-facebook/

  • Ernst & Young (2016). Future of digital content consumption in India. Retrieved from: http://www.ey.com/Publication/vwLUAssets/ey-future-of-digital-january-2016/$FILE/ey-future-of-digitaljanuary2016.pdf

  • Purie, A. (2015). India Today Editor-in-Chief AroonPurie on digital addiction. Retrieved from: http://indiatoday.intoday.in/story/india-today-editor-in-chief-aroon-purie-on-digital-addiction/1/475379.html

  • Kosikowaski, A. (2015). Digital addiction: Psychologists seeing more patients who are caught in the web. WECT 6. Retrieved from: http://www.wect.com/story/30387996/digital-addiction-psychologists-seeing-more-patients-who-are-caught-in-the-web

  • Tait, M. (2015). Digital addiction a growing trend in New Zealand – survey. Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11404205

  • Times of India (2014). Digital addiction: a psychiatric disorder. Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11404205

  • Fox News (2012). South Korea sees ‘digital addiction in 2.5 million as young as 3. Retrieved from: http://www.foxnews.com/tech/2012/11/28/as-smartphones-proliferate-south-korea-moves-to-stem-digital-addiction-from-age.html

  • Trends Magazine (2011). The connected generation comes of age. Retrieved from: http://www.audiotech.com/trends-magazine/the-connected-generation-comes-of-age/

  • Pew Research Center (2010). Millennials – A portrait of generation next. Retrieved from: http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf

  • Friedrich, R., Peterson, M., Koster, A. & Blum, S. (2010). The rise of generation C – Implications for world of 2020. Retrieved from: http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdf

  • Ahmed, I., Qazi, T.F. & Perji, K.A. (2011). Mobile phone to youngsters – necessity or addiction. African Journal of Business Management, 5 (32), pp. 12512-12519

  • Bull, G. 92010). The always connected generation. Retrieved from: http://files.eric.ed.gov/fulltext/EJ903513.pdf

  • Lobo, J. (2015). Addicted to your smartphone? It is time for a digital detox. Retrieved from: http://www.hindustantimes.com/health-and-fitness/addicted-to-your-smart-phone-it-s-time-for-a-digital-detox/story-ERBWXplm2aeR7l2u3PWjzO.html

  • The Hindu (2015). Digital detox cure for internet addiction. Retrieved from: http://www.thehindu.com/news/cities/Vijayawada/digital-detox-cure-for-internet-addiction/article7967860.ece

  • Young, K.S. (1998). Internet addiction Test. Retrieved from: http://www.globaladdiction.org/dldocs/GLOBALADDICTION-Scales-InternetAddictionTest.pdf


Abstract Views: 547

PDF Views: 1




  • Assessing the Behavioural Patterens of Internet Addiction:A Study of Indian Millenials

Abstract Views: 547  |  PDF Views: 1

Authors

Vinita Srivastava
Jaipuria Institute of Management, Noida, India
Banasree Dey
Jaipuria Institute of Management, Noida, India

Abstract


India is on the brink of a digital revolution with favourable demographic dividend, growth in earning population and increase in digital literacy initiatives by the government. A digital world empowered by internet offers tremendous opportunities for the youth. This would have an impact on the way they consume media, their buying habits and their social behaviour. However, the digital landscape has not only emerged as a communication platform but also as an addictive entity amongst the youth. The present study is a preliminary attempt to understand the extent of digital addiction amongst students in colleges. The paper reports the results of a pilot study conducted with 44 respondents from B-schools as a part of a larger ongoing study in Delhi-NCR. The pilot study helped in developing a more robust, reliable and relevant data collection tool. The data was collected through a self-administered questionnaire based on Kimberley Young’s Internet Addiction Test (IAT). The impact of digital addiction on society’s well-being as well as its implications is also discussed in the study.

Keywords


Sports, India’s Olympic Performance, Management and Sports, Strategy and Players Performance Enhancement.

References





DOI: https://doi.org/10.22552/jijmr%2F2017%2Fv3%2Fi2%2F162941