Jaipuria International Journal of Management Research

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Photo Elicitation Market Research on Online Social Media Platform


Affiliations
1 University of Saint Joseph, Macau SAR, China
     

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Photo elicitation research method is mainly applied in social science disciplines such as anthropology and sociology. Some marketers may use it in marketing. This photo elicitation research is conducted on the largest online social network and it aims to provide insight, implication and draw the attention of marketer to employ photo elicitation & online social network as a means on market research such as product, service, consumer behavior, consumer comments, segmentation, usage research, awareness. Further photo elicitation research on a wider range of marketing subjects should be encouraged.

Keywords

Online Social Media, Marketing Research, Photo Elicitation, Consumer Behavior, Research Method.
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  • Photo Elicitation Market Research on Online Social Media Platform

Abstract Views: 460  |  PDF Views: 2

Authors

Yung Chunsing (Alan Yung)
University of Saint Joseph, Macau SAR, China

Abstract


Photo elicitation research method is mainly applied in social science disciplines such as anthropology and sociology. Some marketers may use it in marketing. This photo elicitation research is conducted on the largest online social network and it aims to provide insight, implication and draw the attention of marketer to employ photo elicitation & online social network as a means on market research such as product, service, consumer behavior, consumer comments, segmentation, usage research, awareness. Further photo elicitation research on a wider range of marketing subjects should be encouraged.

Keywords


Online Social Media, Marketing Research, Photo Elicitation, Consumer Behavior, Research Method.

References





DOI: https://doi.org/10.22552/jijmr%2F2019%2Fv5%2Fi1%2F182294