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It is our profound pleasure to once again put before you all first issue of the fifth volume of Jaipuria International Journal of Management Research. As always, the issue is being released before its usual schedule. This has been continuously made possible due to your trust and regularly sending your latest research papers for publication consideration in the journal. This issue contains eight research papers, a case study and a book review. We are putting our all efforts to provide all facilities to the potential and true researchers to showcase their research to everyone without any bias or cost attached.
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