Jaipuria International Journal of Management Research

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Cults: Manipulation of the Mind and Persuasion


Affiliations
1 Research Scholar, Amity University, Lucknow, Malhaur Railway Station Road, Gomti Nagar, Lucknow, Uttar Pradesh 226010, India
2 Associate Professor, Amity University, Lucknow, Malhaur Railway Station Road, Gomti Nagar, Lucknow, Uttar Pradesh 226010, India
     

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Purpose: The focus of this study is to explain how cults use persuasion and manipulation to achieve their goals. Along with raising awareness about how individuals are exploited intellectually and emotionally in the name of religion, many cults are tackling this issue to protect themselves. This study examines the nature of cults, as well as an analysis of brainwashing techniques and the long-term effects that cults have on people and society.

Design/Methodology/Approach: In this paper, the researcher has attempted to capture information through case studies, newspaper articles, and substantial use of phenomenology.

Findings: Cults have the power to change people's minds because they use numerous tactics to persuade members to share their ideas. The issue is, a person does not have to be mentally ill or unstable to engage in these activities. It is not impossible, however, to be compelled to live in such an atmosphere and discover that they have been emotionally abused for an extended period of time.

Anyone can be lured into something that they may not be able to escape from because it has deep ischolar_mains in their souls if they have trust and mutual respect. As a result, anyone, regardless of their sanity, can be the target of this mind control.


Keywords

Cult, Skepticism, Sanity, Manipulation.
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  • Richardson, J. T. (1991). Cult/Brainwashing Cases and Freedom of Religion. J. Church & St., 33, 55.

  • Whitsett, D., & Kent, S. A. (2003). Cults and families. Families in Society, 84(4), 491-502.

  • Singer, M. T. (2003). Cults in Our Midst (Revised Edition).

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  • Stark, C. A. (2019). Gaslighting, Misogyny, and Psychological Oppression. The Monist, 102(2), 221-235.

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  • Petherick, W. (2017). Cults. In The Psychology of Criminal and Antisocial Behavior. 565-588. Academic Press.

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  • Cults: Manipulation of the Mind and Persuasion

Abstract Views: 851  |  PDF Views: 2

Authors

Rashika Shukla
Research Scholar, Amity University, Lucknow, Malhaur Railway Station Road, Gomti Nagar, Lucknow, Uttar Pradesh 226010, India
Amit Kumar Sinha
Associate Professor, Amity University, Lucknow, Malhaur Railway Station Road, Gomti Nagar, Lucknow, Uttar Pradesh 226010, India

Abstract


Purpose: The focus of this study is to explain how cults use persuasion and manipulation to achieve their goals. Along with raising awareness about how individuals are exploited intellectually and emotionally in the name of religion, many cults are tackling this issue to protect themselves. This study examines the nature of cults, as well as an analysis of brainwashing techniques and the long-term effects that cults have on people and society.

Design/Methodology/Approach: In this paper, the researcher has attempted to capture information through case studies, newspaper articles, and substantial use of phenomenology.

Findings: Cults have the power to change people's minds because they use numerous tactics to persuade members to share their ideas. The issue is, a person does not have to be mentally ill or unstable to engage in these activities. It is not impossible, however, to be compelled to live in such an atmosphere and discover that they have been emotionally abused for an extended period of time.

Anyone can be lured into something that they may not be able to escape from because it has deep ischolar_mains in their souls if they have trust and mutual respect. As a result, anyone, regardless of their sanity, can be the target of this mind control.


Keywords


Cult, Skepticism, Sanity, Manipulation.

References





DOI: https://doi.org/10.22552/jijmr%2F2021%2Fv7%2Fi2%2F210615