Legal Regulation of Crowdsoursing as an Innovation Tool

The relevance of this research is related to the fact, that there are no civil-law norms specifically regulating crowdsourcing activity in Russian legislation as well as in other countries; besides, rules of not only copyright, but also other legal institutions can be applied to crowdsourcing, which requires their differentiation. The discussion is caused by the question of the need to develop a separate set of legal standards that take into account the peculiarities of crowdsourcing activities. The purpose of the article is to consider crowdsourcing as one of the tools of innovation activity from at least two interrelated positions: in terms of legal regulation and a set of motivation measures for the indefinite number of people whoare participate in crowdsourcing projects. Within these aspects, the theory of remuneration, developed to substantiate the concept of copyright, is analyzed. The study is concluded the positive and negative sides of crowdsourcing from a business and consumer perspective. It is proposed measures to strengthen relations in the field of crowdsourcing as a tool forinnovation: creating a regulatory framework, improving motivation, economic incentives using various reward models, expanding the use of digital economy tools, as well as forms of public-private social cooperation.