KHOJ: Journal of Indian Management Research and Practices

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The Persuasive Leader


Affiliations
1 Behavioural Sciences, Indian Institute of Planning and Management (IIPM), Chennai, India
 

What is persuasion? Why does it matter so much? Why has it become a necessary tool of leadership communication? Why must everybody learn to persuade nowadays? These then are some of the questions with which we can begin to examine the arguments for and against persuasion in contemporary theories of leadership.
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  • The Persuasive Leader

Abstract Views: 177  |  PDF Views: 0

Authors

Shiva Kumar Srinivasan
Behavioural Sciences, Indian Institute of Planning and Management (IIPM), Chennai, India

Abstract


What is persuasion? Why does it matter so much? Why has it become a necessary tool of leadership communication? Why must everybody learn to persuade nowadays? These then are some of the questions with which we can begin to examine the arguments for and against persuasion in contemporary theories of leadership.