Management Dynamics

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This paper examines how consumer prefer a variety of attributes of food retail stores while making food purchase decisions and evaluate the effects of socio-demographic factors on their preferences for these market attributes. A sample of 621 urban consumers was personally surveyed using structured questionnaire from six district headquarters of Uttar Pradesh. Simple statistical analysis were carried out such as descriptive statistics, frequency distribution, cross tabulation, analysis of variance and factor analysis to assess the consumer's preference for food store attributes. Analysis of consumers' responses on food store attributes indicates that food retailers should aim to offer a variety of products and services to attract them. The results may help the food processors and outlet owners to understand the diversified set of preferences for market attributes so that they can make better decisions in emerging organized food retail environment.
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