MERI-Journal of Management & IT

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Social Media:Enabling Technology and Impact on Retail


Affiliations
1 NIU, India
2 MERI, India
     

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Over the last years, online tools such as blogs, wikis, online communities and virtual worlds, commonly referred to as Social Media have drastically revolutionized the traditional marketing approaches of retailer. Social media has revolutionized the relationships retailers have with consumers. This article describes the elements of social media applications and effects of Social Media on the consumer decision-making process.

Keywords

Social Media, Consumer, Decision Making.
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  • Social Media:Enabling Technology and Impact on Retail

Abstract Views: 253  |  PDF Views: 4

Authors

Samarth Singh
NIU, India
Sumit Chauhan
MERI, India

Abstract


Over the last years, online tools such as blogs, wikis, online communities and virtual worlds, commonly referred to as Social Media have drastically revolutionized the traditional marketing approaches of retailer. Social media has revolutionized the relationships retailers have with consumers. This article describes the elements of social media applications and effects of Social Media on the consumer decision-making process.

Keywords


Social Media, Consumer, Decision Making.

References