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Patanjali:Indian FMCG's New Baahubali:The Secret behind Patanjali's Rise and Rise


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1 New Delhi Institute of Management, New Delhi, India
     

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This case study is about Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG which has registered phenomenal growth in the last 10 years. The case tracks the different strategies which worked for Patanjali Ayurved Ltd (PAL) in the hyper competitive Indian FMCG sector. Acharya Balkrishna is the Managing Director and major stake holder of Patanjali Ayurved Ltd (PAL) but the driving force behind Patanjali Ayurved Ltd is Baba Ramdev, an ascetic and yoga guru of Indian origin. The case narrates the growth strategies of Patanjali Ayurved Ltd and key role played by Baba Ramdev and Acharya Balkrishna to bring it to its present stage. The case ends with a peep into the future prospects of PAL.

Keywords

Customer Footfalls, FMCG, SKUs, Distribution System.
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  • Patanjali:Indian FMCG's New Baahubali:The Secret behind Patanjali's Rise and Rise

Abstract Views: 443  |  PDF Views: 6

Authors

Ritu
New Delhi Institute of Management, New Delhi, India

Abstract


This case study is about Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG which has registered phenomenal growth in the last 10 years. The case tracks the different strategies which worked for Patanjali Ayurved Ltd (PAL) in the hyper competitive Indian FMCG sector. Acharya Balkrishna is the Managing Director and major stake holder of Patanjali Ayurved Ltd (PAL) but the driving force behind Patanjali Ayurved Ltd is Baba Ramdev, an ascetic and yoga guru of Indian origin. The case narrates the growth strategies of Patanjali Ayurved Ltd and key role played by Baba Ramdev and Acharya Balkrishna to bring it to its present stage. The case ends with a peep into the future prospects of PAL.

Keywords


Customer Footfalls, FMCG, SKUs, Distribution System.

References





DOI: https://doi.org/10.25089/MERI%2F2017%2Fv11%2Fi1%2F164008