Renewing the Trademark that is not Being Used (The Watermark Journal Volume 28 Number 2)

A trade mark is one of the most cost effective assets of a business. The renewable term of a registered trade mark is most universally 10 years, and when the cost of renewing is amortised across this term, it can come down to an investment of less than a couple of hundred dollars per year. Now that's value for money when you consider the value of a trade mark in brand positioning and protection of a product, service or even an entire business reputation.