A CEO's Guide to IP

How to use intellectual property to drive business strategy

One need not be an IP professional to understand the importance of intellectual as sets in today's information age. The old industrial 'bricks and mortar' era has been replaced by a powerful knowledge-based economy, with ideas and innovation as the new currency. In this environment, IP is no longer just a means of protecting innovation-it's also a potent business as set and a means of capturing value. IP Rights have become the most important form of competitive power that any company can own; they are the foundation for a product's market dominance and continuing profitability, the basis for an almost unrivalled method of revenue-generation, through licensing or merchandising, and are often the key objective in mergers and acquisitions (M&A).