Survey of Environmental Awareness among the Industries of Jammu, India

In the present study, a survey was carried out in 2003 on 25 industries of Jammu city regarding their green marketing practices and the awareness among each worker started from primary level to executive level. In this survey a questionnaire was framed and questions were asked to the workers on the basis of which the predictions were made about the implementation of green marketing and their effect at every sphere of life. The industries are categorised on the basis of their product and the results are calculated using standard deviation (SD) and significant value (t). The study reveals that the worker community of industry in Jammu is not much aware of the green marketing practices.