Optimization: Journal of Research in Management

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Effects of e-Payment Security and Understanding Levels of e-Shopping on Service Quality


Affiliations
1 SPMR College of Commerce, Jammu, J & K, India
2 Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India
     

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Debating e-Service Quality deeply in connection with the previous work namely online Buyer characteristics effecting e-Service Quality, the results reveal that Understanding level of e- Shopping among Online Buyers has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be causing significant levels of dependency effects on Understanding level of e-Shopping. Also, Perceived Security on e-Payment has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be causing significant levels of dependency effects on Perceived Security on e-Payment among Online Buyers. Further, three out of four Service Quality dimensions are positively related with Perceived Security on e-Payment, the Service Quality dimension Compensations is identified as Inversely Related with Perceived Security on e-Payment among Online Buyers.

Keywords

Service Quality, E-Service Quality Online Buying.
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  • Effects of e-Payment Security and Understanding Levels of e-Shopping on Service Quality

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Authors

Adil Rasool
SPMR College of Commerce, Jammu, J & K, India
P. Rajmohan
Department of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India

Abstract


Debating e-Service Quality deeply in connection with the previous work namely online Buyer characteristics effecting e-Service Quality, the results reveal that Understanding level of e- Shopping among Online Buyers has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be causing significant levels of dependency effects on Understanding level of e-Shopping. Also, Perceived Security on e-Payment has significant dependency on Service Quality dimensions. Out of eight Service Quality dimensions four Service Quality dimensions are found to be causing significant levels of dependency effects on Perceived Security on e-Payment among Online Buyers. Further, three out of four Service Quality dimensions are positively related with Perceived Security on e-Payment, the Service Quality dimension Compensations is identified as Inversely Related with Perceived Security on e-Payment among Online Buyers.

Keywords


Service Quality, E-Service Quality Online Buying.

References