Web Usage Mining and Business Intelligence

Now a day’s World Wide Web has become very popular and interactive for transferring of information. The web is huge, diverse and active and thus increases the scalability, multimedia data and temporal matters. The growth of the web has outcome in a huge amount of information that is now freely offered for user access. The several kinds of data have to be handled and organized in a manner that they can be accessed by several users effectively and efficiently. So the usage of data mining methods and knowledge discovery on the web is now on the spotlight of a boosting number of researchers. Web usage mining is a main research area in Web mining focused on learning about Web users and their interactions with Web sites. The motive of mining is to find users’ access models automatically and quickly from the vast Web log data, such as frequent access paths, frequent access page groups and user clustering. Through web usage mining, the server log, registration information and other relative information left by user access can be mined with the user access mode which will provide foundation for decision making of organizations. This paper presents brief overview of web usage mining and business intelligence.