Decision Making in a Business Crisis

Business Managers are frequently in situations that require them to make some qualitative second-guesses about the future. They need to assess the business environment and understand the impact of their decisions. The important thing is that business decisions are not based only on cold number calculations. Managers are faced with situations where they need to consider moral issues, customer interests, employee opinions, trans-national cultures, and investor interests while taking decisions. As if these are not enough, crisis situations arise in large organizations that test a manager's resilience and decision-making skills in the face of adversity. This case brings together all these perspectives.