Table of Contents
Vol 10, No 1 (2015)
From the Chief Editor's Desk
| From the Chief Editor's Desk | ||
| M. S. Ranga Raju | ||
| Vol 10, No 1 (2015), Pagination: ii-ii | ||
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Abstract Views: 188 | PDF Views: 72 | |
Articles
| Competitive Analysis of U.S. MBA in India Perceptions, Preferences and Success Factors:An Exploratory Study | ||
| Prashanth N. Bharadwaj, Divyashree E. Ravishankar | ||
| Vol 10, No 1 (2015), Pagination: 1-14 | ||
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Abstract Views: 193 | PDF Views: 86 | |
| Interactive Television:Redefining the Way of Television Advertising | ||
| Samiran Sur, Mrinalini Pandey | ||
| Vol 10, No 1 (2015), Pagination: 15-28 | ||
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Abstract Views: 215 | PDF Views: 92 | |
| Performance of MSMEs-A Study on SPSR Nellore District in A.P. | ||
| C. H. Bandeiah, G. Sudhakaraiah, M. Venkateswarlu | ||
| Vol 10, No 1 (2015), Pagination: 29-41 | ||
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| Organizational Citizenship Behavior in Enhancing the Performance of Teachers Behaviour in Schools:An Empirical Approach | ||
| P. Sathyapriya, S. Savitha | ||
| Vol 10, No 1 (2015), Pagination: 42-51 | ||
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Abstract Views: 217 | PDF Views: 96 | |
| A Study on the Women Consumer's Attitude towards Health Fitness Equipments-A Study with Reference to Madurai City | ||
| K. Navarathinam | ||
| Vol 10, No 1 (2015), Pagination: 52-61 | ||
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Abstract Views: 282 | PDF Views: 94 | |
Case Study
| The Rise of Social Enterprises in India:The Case of DesiCrew | ||
| Ananthi Rajayya | ||
| Vol 10, No 1 (2015), Pagination: 62-73 | ||
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Abstract Views: 187 | PDF Views: 86 | |
Book Review
| Eat that Frog | ||
| Sangeeta Mehrolia | ||
| Vol 10, No 1 (2015), Pagination: 74-74 | ||
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Abstract Views: 226 | PDF Views: 82 | |
| Big Data:A Revolution that will Transform How we Live, Work and Think | ||
| K. R. Ravi | ||
| Vol 10, No 1 (2015), Pagination: 75-76 | ||
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Abstract Views: 273 | PDF Views: 77 | |