Table of Contents
Vol 8, No 2 (2013)
From the Chief Editor's Desk
From the Chief Editor's Desk | ||
M. S. Ranga Raju | ||
Vol 8, No 2 (2013), Pagination: ii-ii | ||
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Abstract Views: 206 | PDF Views: 88 |
Articles
A Study of the Impact of Place of Residence on Entrepreneurial Resourcefulness | ||
Purna Prabhakar Nandamuri, Ch. Gowthami | ||
Vol 8, No 2 (2013), Pagination: 1-14 | ||
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Abstract Views: 319 | PDF Views: 91 |
A Study of Successful Strategies of Unorganized Pharmacy Retailers-A Case of South Bangalore | ||
R. Sreedhara | ||
Vol 8, No 2 (2013), Pagination: 15-24 | ||
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Abstract Views: 333 | PDF Views: 99 |
Perception and Behaviour of Youth Consumers towards Personal Care Products:A Study in the State of Chennai and Bangalore | ||
A. Anuradha | ||
Vol 8, No 2 (2013), Pagination: 25-39 | ||
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Abstract Views: 202 | PDF Views: 95 |
Role of Contagious Consumer Behavior and Product Convergence in Diffusion and Adoption of New Brands in Indian Market | ||
Tapan K. Panda, Kamlesh Mishra | ||
Vol 8, No 2 (2013), Pagination: 40-54 | ||
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Abstract Views: 222 | PDF Views: 64 |
Student's Satisfaction in Higher Level Education | ||
Jayshree Chavan, Faizen Ahmed | ||
Vol 8, No 2 (2013), Pagination: 55-64 | ||
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Abstract Views: 246 | PDF Views: 90 |
Case Study
Dilemma:To Be or Not to Be | ||
Mrinalini Pandey | ||
Vol 8, No 2 (2013), Pagination: 65-71 | ||
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Abstract Views: 203 | PDF Views: 92 |
Book Review
'The Disney Way'-Harnessing the Management Secrets of Disney in Your Company | ||
Deepak Shyam | ||
Vol 8, No 2 (2013), Pagination: 72-74 | ||
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Abstract Views: 335 | PDF Views: 103 |
The Professional | ||
G. S. Radhakrishna | ||
Vol 8, No 2 (2013), Pagination: 75-76 | ||
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Abstract Views: 203 | PDF Views: 87 |