Table of Contents
Vol 8, No 2 (2013)
From the Chief Editor's Desk
| From the Chief Editor's Desk | ||
| M. S. Ranga Raju | ||
| Vol 8, No 2 (2013), Pagination: ii-ii | ||
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Abstract Views: 184 | PDF Views: 79 | |
Articles
| A Study of the Impact of Place of Residence on Entrepreneurial Resourcefulness | ||
| Purna Prabhakar Nandamuri, Ch. Gowthami | ||
| Vol 8, No 2 (2013), Pagination: 1-14 | ||
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Abstract Views: 294 | PDF Views: 82 | |
| A Study of Successful Strategies of Unorganized Pharmacy Retailers-A Case of South Bangalore | ||
| R. Sreedhara | ||
| Vol 8, No 2 (2013), Pagination: 15-24 | ||
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Abstract Views: 313 | PDF Views: 87 | |
| Perception and Behaviour of Youth Consumers towards Personal Care Products:A Study in the State of Chennai and Bangalore | ||
| A. Anuradha | ||
| Vol 8, No 2 (2013), Pagination: 25-39 | ||
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Abstract Views: 184 | PDF Views: 86 | |
| Role of Contagious Consumer Behavior and Product Convergence in Diffusion and Adoption of New Brands in Indian Market | ||
| Tapan K. Panda, Kamlesh Mishra | ||
| Vol 8, No 2 (2013), Pagination: 40-54 | ||
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Abstract Views: 206 | PDF Views: 54 | |
| Student's Satisfaction in Higher Level Education | ||
| Jayshree Chavan, Faizen Ahmed | ||
| Vol 8, No 2 (2013), Pagination: 55-64 | ||
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Abstract Views: 226 | PDF Views: 80 | |
Case Study
| Dilemma:To Be or Not to Be | ||
| Mrinalini Pandey | ||
| Vol 8, No 2 (2013), Pagination: 65-71 | ||
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Abstract Views: 184 | PDF Views: 84 | |
Book Review
| 'The Disney Way'-Harnessing the Management Secrets of Disney in Your Company | ||
| Deepak Shyam | ||
| Vol 8, No 2 (2013), Pagination: 72-74 | ||
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Abstract Views: 313 | PDF Views: 93 | |
| The Professional | ||
| G. S. Radhakrishna | ||
| Vol 8, No 2 (2013), Pagination: 75-76 | ||
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Abstract Views: 188 | PDF Views: 80 | |