Table of Contents
Vol 6, No 2 (2011)
From the Editor
| From the Editor | ||
| M. S. Ranga Raju, A. Veena, P. Somashekar | ||
| Vol 6, No 2 (2011), Pagination: ii-ii | ||
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Abstract Views: 197 | PDF Views: 108 | |
Articles
| A Cross-Sectional Study of Customer Satisfaction among Customer Groups in Retail Banking | ||
| Surekha Invalli | ||
| Vol 6, No 2 (2011), Pagination: 1-12 | ||
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Abstract Views: 316 | PDF Views: 88 | |
| Demographic Factors - Discriminators of Role Conflict Segments:An Emprical Study among Women Employees in Information Technology Sector in Chennai | ||
| B. Aiswarya, G. Ramasundaram | ||
| Vol 6, No 2 (2011), Pagination: 13-26 | ||
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Abstract Views: 198 | PDF Views: 86 | |
| Empirical Study of Factors Influencing Employer Branding | ||
| Asha Prabhakaran, Rani Shweta | ||
| Vol 6, No 2 (2011), Pagination: 27-37 | ||
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Abstract Views: 227 | PDF Views: 94 | |
| Insuring the Uninsured - The Post Office Way | ||
| M. V. Rama Prasad, Upender Yennam | ||
| Vol 6, No 2 (2011), Pagination: 38-49 | ||
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Abstract Views: 217 | PDF Views: 90 | |
| Management of Students' Motivation in the Context of Higher Education in India:An Indigenous Model | ||
| Fakir Mohan Sahoo, Nivedita Das | ||
| Vol 6, No 2 (2011), Pagination: 50-58 | ||
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Abstract Views: 205 | PDF Views: 79 | |
| Value Chain Management Practices in Marine Fisheries:A Special Reference to Coastal Andhra Pradesh | ||
| V. V. Devi Prasad Kotni | ||
| Vol 6, No 2 (2011), Pagination: 59-70 | ||
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Abstract Views: 196 | PDF Views: 89 | |
Book Review
| Advertising and Sales Promotion-An Indian Perspective | ||
| S. Aiswarya | ||
| Vol 6, No 2 (2011), Pagination: 71-71 | ||
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Abstract Views: 274 | PDF Views: 96 | |
| Derivatives and Financial Innovations | ||
| Anitha S. Yadav | ||
| Vol 6, No 2 (2011), Pagination: 72-72 | ||
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Abstract Views: 192 | PDF Views: 84 | |