Table of Contents
Vol 6, No 2 (2011)
From the Editor
From the Editor | ||
M. S. Ranga Raju, A. Veena, P. Somashekar | ||
Vol 6, No 2 (2011), Pagination: ii-ii | ||
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Abstract Views: 224 | PDF Views: 119 |
Articles
A Cross-Sectional Study of Customer Satisfaction among Customer Groups in Retail Banking | ||
Surekha Invalli | ||
Vol 6, No 2 (2011), Pagination: 1-12 | ||
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Abstract Views: 350 | PDF Views: 103 |
Demographic Factors - Discriminators of Role Conflict Segments:An Emprical Study among Women Employees in Information Technology Sector in Chennai | ||
B. Aiswarya, G. Ramasundaram | ||
Vol 6, No 2 (2011), Pagination: 13-26 | ||
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Abstract Views: 224 | PDF Views: 97 |
Empirical Study of Factors Influencing Employer Branding | ||
Asha Prabhakaran, Rani Shweta | ||
Vol 6, No 2 (2011), Pagination: 27-37 | ||
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Abstract Views: 248 | PDF Views: 106 |
Insuring the Uninsured - The Post Office Way | ||
M. V. Rama Prasad, Upender Yennam | ||
Vol 6, No 2 (2011), Pagination: 38-49 | ||
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Abstract Views: 247 | PDF Views: 103 |
Management of Students' Motivation in the Context of Higher Education in India:An Indigenous Model | ||
Fakir Mohan Sahoo, Nivedita Das | ||
Vol 6, No 2 (2011), Pagination: 50-58 | ||
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Abstract Views: 231 | PDF Views: 93 |
Value Chain Management Practices in Marine Fisheries:A Special Reference to Coastal Andhra Pradesh | ||
V. V. Devi Prasad Kotni | ||
Vol 6, No 2 (2011), Pagination: 59-70 | ||
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Abstract Views: 221 | PDF Views: 101 |
Book Review
Advertising and Sales Promotion-An Indian Perspective | ||
S. Aiswarya | ||
Vol 6, No 2 (2011), Pagination: 71-71 | ||
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Abstract Views: 306 | PDF Views: 116 |
Derivatives and Financial Innovations | ||
Anitha S. Yadav | ||
Vol 6, No 2 (2011), Pagination: 72-72 | ||
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Abstract Views: 216 | PDF Views: 100 |