Vol 1, No 1 (2013)

Table of Contents

Vol 1, No 1 (2013)

Editorial

Editorial
Nivedita Ekbote, Vijayalakshmi Srinivas
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Financial Management

A Study of Performance Evaluation of Public Sector and Private Life Insurance Industry in India since Liberalisation
Philomena Rudolf Fernandes, Lawly Das
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A Study on Financial Analysis of State Bank of India and its Associates
Chetan G. Patil, Ravi Sahu
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Car Insurance - A Case Study on Bajaj Allianz General Insurance Company Limited
Tushar Rathore, Jayashree R. Upadhye
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Financial Inclusion-A Road towards Development
Rajesh Raut
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Indian Financial System-Opportunities and Challenges for Banking Sector:An Assessment
Vaishali Doshi
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Infrastructure Deficit in India:The Role of Public Private Partnerships
Surindersingh Nehra
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Role of Reserve Bank of India in Reform Period
Niketan Shet
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Human Resource Management

Balancing Work Life of Employees
Aparna Pathak
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Critical Study of Performance Management in Shree Baidyanath Ayurved Bhawan Private Limited, Nagpur
Sameer Kuduple
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Stress Management – An Effective Methodology to Maintain Healthy Environment in Organization
Lawly Das
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Women Entrepreneurs and Human Resource Management
Saroj Gangurde
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Computer Management

Cloude Security Threats Survey
Namrata S. Gadgil
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Management of IT Infrastructure Security by Establishing Separate Functional Area with Spiral Security Model
Abhijit Vitthal Sathe
 Vol 1, No 1 (2013), Pagination: 
ABSTRACT |  PDF Abstract Views: 167  |  PDF Views: 0

Marketing Management

A Study of Consumer Purchasing Decision Challenges Versus Shopping Mall’s Strategies
M. D. Lawrence
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A Call for Customer Loyalty in Indian Telecom Market
Nitin K. Chaudhari, Anil P. Dongre
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Study of Consumer Based Retailer Equity in Indian Context
Iman Gholizadeh Meidani, Shailesh Kasande
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Customer Engagement-A New Sales Strategy in the Global Competitive Market
Jitendra Bhandari
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Study of Factors Influencing Pre Owned Car Purchase
Jitendra Bhandari, Milind Phadtare
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Healthcare Marketing - A Desired Change for Indian Consumers of Healthcare Services
Abhijeet Chavan
 Vol 1, No 1 (2013), Pagination: 
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The Marketing of the Craft Products in Mirzapur, The Effect of Web Marketing
R. S. Mishra
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Relevance of Luxury Branding in Current Marketing Scenario
Shilpa R. Kankonkar
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Sales Force Automation - An Imperative Tool in Sales Function
Avinash Joshi, Chetan Chaudhari
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Rural Marketing-A New Dimension of Marketing in the New Millennium
Amol Murgai
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Promotional Strategies in Pharmaceutical Industry - A Strategic Comprehension
Prashant Kalshetty, Sudarshan S. Savanoor, Neha Sharma
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A Study on Awareness of Online Shopping about Baby Care Products
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ABSTRACT |  PDF Abstract Views: 197  |  PDF Views: 1
A Study on Perceived Risk in Online Consumer Behaviour of Youth:An Indian Perspective
Vinay Kumar
 Vol 1, No 1 (2013), Pagination: 
ABSTRACT |  PDF Abstract Views: 216  |  PDF Views: 1