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Determining Association between Age, Occupation and Usage of Online Banking Services among Customers


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1 NRIBM, GLS University, Ahmedabad, India
 

Banking is a customer oriented service industry, therefore the customer is the focus and customer services is the differentiating factors. Customer in India and specifically in urban area, no longer want to wait in long queues and spend hours in banking transection. So this paper shows awareness and perception of customers regarding SSBT (Self Service Banking Technology). To conduct this descriptive research, response of 300 respondents is take through questionnaire from Ahmedabad city. Analysis of respondent’s response done through SPSS software and chi square test is used to determine association.

Keywords

Indian Banking Industry, SSBT, Satisfaction, Technology.
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  • Determining Association between Age, Occupation and Usage of Online Banking Services among Customers

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Authors

Hiteksha Joshi Upadhyay
NRIBM, GLS University, Ahmedabad, India
Payal Rajani
NRIBM, GLS University, Ahmedabad, India
Saloni Surani
NRIBM, GLS University, Ahmedabad, India

Abstract


Banking is a customer oriented service industry, therefore the customer is the focus and customer services is the differentiating factors. Customer in India and specifically in urban area, no longer want to wait in long queues and spend hours in banking transection. So this paper shows awareness and perception of customers regarding SSBT (Self Service Banking Technology). To conduct this descriptive research, response of 300 respondents is take through questionnaire from Ahmedabad city. Analysis of respondent’s response done through SPSS software and chi square test is used to determine association.

Keywords


Indian Banking Industry, SSBT, Satisfaction, Technology.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2017%2Fv13%2Fi2%2F164519