Parikalpana: KIIT Journal of Management

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Ashok Leyland Ltd (ALL) ALL is Well:A Case study


Affiliations
1 SSIM, Kompally, Secunderabad, Telangana, India
 

History about Ashok Leyland (ALL):

Ashok ley land was set up in 1948 as Ashok Motors in collaboration with Austin Motor Co, England to assemble Austin cars, by Raghunandan Saran, whose son was Ashok. Production began in September 1949, at the factory situated at Ennore, north of Madras, and soon the first indigenously assembled A40 Austin car was rolled out, Later, in 1950 an agreement was reached with Leyland, UK getting sole rights to import, assemble and progressively make Leyland trucks for seven years. In 1955, the company was renamed Ashok Leyland with equity participation from Leyland Motors. It became famous for its double-decker buses (the first to make them) with 50% indigenous components. In 1970 it delivered1, 000 6x4 Hippo tipper trucks to the Indian Army and its design remains even today at the centre of Army trucks.


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  • Ashish Nanda and Peter J Williamson: “Use Joint Venture to Ease the Pain of Restructuring” Harvard Business Review; November –December 1995; page no 199-128.

  • Edward Bowmen, Harbir Singh, Michael USeem and Raja Bhadury: When Does Restructuring Improve Economic reforms, California Management Review; Volume 41; No: 2, Winter 1999: Page no 32-49.

  • Hitt, Ireland, Hoskisson and Manikutty, Strategic Management; 9th Edition, Cengage Learning Edition, Strategic Acquisitions and Restructuring; page no:169-173.

  • https://www.ashokleyland.com/hinduja-group

  • Business India, January 29- February 11, 2018 page no:31-37

  • http://www.himpub.com/documents/Chapter1158.pdf

  • https://www.business-standard.com/ article/companies/ashok-leyland-sees-a-21-per-cent-jump-in-m-hcv-sals-in-september-118100100254_1.html

  • https://www.business-standard.com/ article/companies/ashok-leylandbagsorder-for-200-ac-intercity-city-buses-in-bangladesh-118091400692_1.html

  • https://www.business-standard.com/ article/companies/ashok-leyland-salesupby-27-in-july-m-hcv-sales-rise-by-22-118080100250_1.html


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  • Ashok Leyland Ltd (ALL) ALL is Well:A Case study

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Authors

Pavan Patel
SSIM, Kompally, Secunderabad, Telangana, India

Abstract


History about Ashok Leyland (ALL):

Ashok ley land was set up in 1948 as Ashok Motors in collaboration with Austin Motor Co, England to assemble Austin cars, by Raghunandan Saran, whose son was Ashok. Production began in September 1949, at the factory situated at Ennore, north of Madras, and soon the first indigenously assembled A40 Austin car was rolled out, Later, in 1950 an agreement was reached with Leyland, UK getting sole rights to import, assemble and progressively make Leyland trucks for seven years. In 1955, the company was renamed Ashok Leyland with equity participation from Leyland Motors. It became famous for its double-decker buses (the first to make them) with 50% indigenous components. In 1970 it delivered1, 000 6x4 Hippo tipper trucks to the Indian Army and its design remains even today at the centre of Army trucks.


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DOI: https://doi.org/10.23862/kiit-parikalpana%2F2018%2Fv14%2Fi2%2F177868