Parikalpana: KIIT Journal of Management

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Aligning Key Success Factors with Resources and Capabilities to Win in the Market Place


Affiliations
1 KIIT School of Management, Kalinga Institute of Industrial Technology, India
 

This paper aims to review the management developments on building resources and capabilities aligned to key success factors, with a view to lay direction for wining in the market place. This paper is prepared by an independent writer who adds impartial comments and places the articles in context. When resources and capabilities are developed duly aligned to the key success factors, managers are able to link the same to competitive advantage. In the absence of this alignment, resources and capabilities could become superfluous strengths, which are no more strategically relevant. Considering the changing pace of customer taste and preferences and competitive forces, aligning resources and capabilities to key success factors would help businesses to achieve competitive advantage. The paper provides strategic insights and practical thinking to win in the dynamic market place. The paper gives an easy to use framework for developing strategically relevant resources and capabilities.

Keywords

Key Success Factors, Resources, Capabilities, Processes, Key Strengths, Key Weaknesses.
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Abstract Views: 476

PDF Views: 2




  • Aligning Key Success Factors with Resources and Capabilities to Win in the Market Place

Abstract Views: 476  |  PDF Views: 2

Authors

Ashok K. Sar
KIIT School of Management, Kalinga Institute of Industrial Technology, India

Abstract


This paper aims to review the management developments on building resources and capabilities aligned to key success factors, with a view to lay direction for wining in the market place. This paper is prepared by an independent writer who adds impartial comments and places the articles in context. When resources and capabilities are developed duly aligned to the key success factors, managers are able to link the same to competitive advantage. In the absence of this alignment, resources and capabilities could become superfluous strengths, which are no more strategically relevant. Considering the changing pace of customer taste and preferences and competitive forces, aligning resources and capabilities to key success factors would help businesses to achieve competitive advantage. The paper provides strategic insights and practical thinking to win in the dynamic market place. The paper gives an easy to use framework for developing strategically relevant resources and capabilities.

Keywords


Key Success Factors, Resources, Capabilities, Processes, Key Strengths, Key Weaknesses.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2019%2Fv15%2Fi1-2%2F190183