Parikalpana: KIIT Journal of Management

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Influence of Consumer Acculturation on the Internet Usage of the Consumers of Eastern India


 

As per the report published by IAMAI (Internet and Mobile Association of India) and IMRB International in 2015, the number of internet users in India is expected to reach 402 million by Dec 2015. In 2013, the contribution towards GDP by the internet was US$ 60 billion which is 3.2%.
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  • Influence of Consumer Acculturation on the Internet Usage of the Consumers of Eastern India

Abstract Views: 238  |  PDF Views: 0

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Abstract


As per the report published by IAMAI (Internet and Mobile Association of India) and IMRB International in 2015, the number of internet users in India is expected to reach 402 million by Dec 2015. In 2013, the contribution towards GDP by the internet was US$ 60 billion which is 3.2%.