Parikalpana: KIIT Journal of Management

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Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak


Affiliations
1 Research Scholar, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
2 Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
3 Assistant Professor, University School of Business ICP, Chandigarh University, Mohali, India
4 Professor, Department of Industrial and Production Engineering, Guru Ghashidas Vishwavidyalaya (A Central University), Bilaspur, Chhatisgarh, India
5 Assistant Professor, School of Management, Woxsen University, Hyderabad, Telangana, India
 

COVID-19 pandemic has changed the operations of many industries. The retails sectors are facing lots of challenges which arise due to the pandemic. Customers visiting the stores have declined, purchase power has decreased and demand of the products also decreased which in turn have led to lower in sale of the clothes and fashion products. The objective of this research is identify the challenges faced the fashion retail store due to pandemic. For this a structured literature review is performed to identify the challenges that the fashion retail store are currently facing or was facing during the lockdown. The challenges identified are mainly communication problems, safety and security, poor infrastructure, lack of medical facilities. A questionnaire is developed for a survey based research across the various fashion retail outlets. For the data analysis exploratory factor analysis and structural equation modeling is performed. The model developed showed a good fit and the entire proposed hypothesis is being accepted.

Keywords

COVID-19, Fashion Retail Outlets, Structural Equation Modeling, Challenges, Survey.
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  • Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak

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Authors

Subhodeep Mukherjee
Research Scholar, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
Venkataiah Chittipaka
Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
Manish Mohan Baral
Assistant Professor, University School of Business ICP, Chandigarh University, Mohali, India
Sharad Chandra Srivastava
Professor, Department of Industrial and Production Engineering, Guru Ghashidas Vishwavidyalaya (A Central University), Bilaspur, Chhatisgarh, India
Bhaswati Jana
Assistant Professor, School of Management, Woxsen University, Hyderabad, Telangana, India

Abstract


COVID-19 pandemic has changed the operations of many industries. The retails sectors are facing lots of challenges which arise due to the pandemic. Customers visiting the stores have declined, purchase power has decreased and demand of the products also decreased which in turn have led to lower in sale of the clothes and fashion products. The objective of this research is identify the challenges faced the fashion retail store due to pandemic. For this a structured literature review is performed to identify the challenges that the fashion retail store are currently facing or was facing during the lockdown. The challenges identified are mainly communication problems, safety and security, poor infrastructure, lack of medical facilities. A questionnaire is developed for a survey based research across the various fashion retail outlets. For the data analysis exploratory factor analysis and structural equation modeling is performed. The model developed showed a good fit and the entire proposed hypothesis is being accepted.

Keywords


COVID-19, Fashion Retail Outlets, Structural Equation Modeling, Challenges, Survey.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2021%2Fv17%2Fi1%2F209031