Parikalpana: KIIT Journal of Management

Open Access Open Access  Restricted Access Subscription Access

Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak


Affiliations
1 Research Scholar, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
2 Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
3 Assistant Professor, University School of Business ICP, Chandigarh University, Mohali, India
4 Professor, Department of Industrial and Production Engineering, Guru Ghashidas Vishwavidyalaya (A Central University), Bilaspur, Chhatisgarh, India
5 Assistant Professor, School of Management, Woxsen University, Hyderabad, Telangana, India
 

COVID-19 pandemic has changed the operations of many industries. The retails sectors are facing lots of challenges which arise due to the pandemic. Customers visiting the stores have declined, purchase power has decreased and demand of the products also decreased which in turn have led to lower in sale of the clothes and fashion products. The objective of this research is identify the challenges faced the fashion retail store due to pandemic. For this a structured literature review is performed to identify the challenges that the fashion retail store are currently facing or was facing during the lockdown. The challenges identified are mainly communication problems, safety and security, poor infrastructure, lack of medical facilities. A questionnaire is developed for a survey based research across the various fashion retail outlets. For the data analysis exploratory factor analysis and structural equation modeling is performed. The model developed showed a good fit and the entire proposed hypothesis is being accepted.

Keywords

COVID-19, Fashion Retail Outlets, Structural Equation Modeling, Challenges, Survey.
User
Notifications
Font Size

  • Andersen, A. L., Hansen, E. T., Johannesen, N., & Sheridan, A. (2020). Consumer responses to the COVID-19 crisis: Evidence from bank account transaction data. Available at SSRN 3609814.

  • Araz, O. M., Choi, T. M., Olson, D., & Salman, F. S. (2020). Data analytics for operational risk management. Decision Sciences, 51(6), 1316-1319.

  • Armani, A. M., Hurt, D. E., Hwang, D., McCarthy, M. C., &Scholtz, A. (2020). Low-tech solutions for the COVID-19 supply chain crisis. Nature Reviews Materials, 1-4.

  • Aung, T. T., Ruma, P., & McPherson, P. (2020). All My Dreams Are Shattered”: Coronavirus Crushes Asia’s Garment Industry.

  • Byrne, B.M. (2010). “Structural Equation Modelling with AMOS: Basic Concepts, Applications, and Programming”, 2nd ed., Taylor and Francis Group, New York, NY.

  • Chopra, S., &Sodhi, M. S. (2004). Supply-chain breakdown. MIT Sloan management review, 46(1), 53-61.

  • DeVellis, R. F., Lewis, M. A., & Sterba, K. R. (2003). Interpersonal emotional processes in adjustment to chronic illness. Social psychological foundations of health and illness, 256-287.

  • Fornell, C. and Larcker, D.F. 1981, “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50. Frontiers of Medicine 14: 126–35.

  • Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010). Multivariate Data Analysis. 7th ed., Prentice Hall, Upper Saddle River, NJ.

  • Henseler, J., Ringle, C.M. and Sinkovics, R.R. 2009, “The use of partial least squares path modeling in international marketing”, Advances in International Marketing, Vol. 20 No. 1, pp. 277-319.

  • Ivanov, D., & Dolgui, A. (2020). Viability of intertwined supply networks: extending the supply chain resilience angles towards survivability. A position paper motivated by COVID-19 outbreak. International Journal of Production Research, 58(10), 2904-2915.

  • Ivanov, D. (2020). Viable supply chain model: integrating agility, resilience and sustainability perspectives—lessons from and thinking beyond the COVID-19 pandemic. Annals of Operations Research, 1.

  • Ivanov, D. (2020). Predicting the impacts of epidemic outbreaks on global supply chains: A simulation-based analysis on the coronavirus outbreak (COVID-19/SARS-CoV-2) case. Transportation Research Part E: Logistics and Transportation Review, 136, 101922.

  • Kumar, M. S., Raut, R. D., Narwane, V. S., &Narkhede, B. E. (2020). Applications of industry 4.0 to overcome the COVID-19 operational challenges. Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14(5), 1283-1289.

  • San Lau, L., Samari, G., Moresky, R. T., Casey, S. E., Kachur, S. P., Roberts, L. F., & Zard, M. (2020). COVID-19 in humanitarian settings and lessons learned from past epidemics. Nature Medicine, 26(5), 647-648.

  • Li, K., Liu, X., Mai, F., & Zhang, T. (2020). The role of corporate culture in bad times: Evidence from the COVID-19 pandemic. Available at SSRN 3632395.

  • McMaster, M., Nettleton, C., Tom, C., Xu, B., Cao, C., &Qiao, P. (2020). Risk management: rethinking fashion supply chain management for multinational corporations in light of the COVID-19 outbreak. Journal of Risk and Financial Management, 13(8), 173.

  • Moerdyk, A., 2009, The principles and practice of psychological assessment, Van Schaik, Pretoria, South Africa.

  • Nunnally, J.C. & Bernstein, I.H., 1994, Psychometric theory, 3rd edn., McGrawHill, Chicago, IL. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., &Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.

  • Shen, B., & Chen, C. (2020). Quality management in outsourced global fashion supply chains: an exploratory case study. Production Planning & Control, 31(9), 757-769.

  • Subashini, J. M., Devi, S. K., &Kavitha, D. S. (2020). Apparel Industry-The New Normal. Research Journal of Textile and Leather, 1(3), 59-63.

  • Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5, pp. 481-498). Boston, MA: Pearson.

  • Teodoro, A., & Rodriguez, L. (2020). Textile and garment supply chains in times of COVID-19: challenges for developing countries. UNCTAD Transport and Trade Facilitation Newsletter, 53, 86.

  • Zhou, M., Zhang, X., & Qu, J. (2020). Coronavirus disease 2019 (COVID-19): a clinical update. Frontiers of medicine, 1-10.


Abstract Views: 708

PDF Views: 0




  • Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak

Abstract Views: 708  |  PDF Views: 0

Authors

Subhodeep Mukherjee
Research Scholar, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
Venkataiah Chittipaka
Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, India
Manish Mohan Baral
Assistant Professor, University School of Business ICP, Chandigarh University, Mohali, India
Sharad Chandra Srivastava
Professor, Department of Industrial and Production Engineering, Guru Ghashidas Vishwavidyalaya (A Central University), Bilaspur, Chhatisgarh, India
Bhaswati Jana
Assistant Professor, School of Management, Woxsen University, Hyderabad, Telangana, India

Abstract


COVID-19 pandemic has changed the operations of many industries. The retails sectors are facing lots of challenges which arise due to the pandemic. Customers visiting the stores have declined, purchase power has decreased and demand of the products also decreased which in turn have led to lower in sale of the clothes and fashion products. The objective of this research is identify the challenges faced the fashion retail store due to pandemic. For this a structured literature review is performed to identify the challenges that the fashion retail store are currently facing or was facing during the lockdown. The challenges identified are mainly communication problems, safety and security, poor infrastructure, lack of medical facilities. A questionnaire is developed for a survey based research across the various fashion retail outlets. For the data analysis exploratory factor analysis and structural equation modeling is performed. The model developed showed a good fit and the entire proposed hypothesis is being accepted.

Keywords


COVID-19, Fashion Retail Outlets, Structural Equation Modeling, Challenges, Survey.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2021%2Fv17%2Fi1%2F209031