Parikalpana: KIIT Journal of Management

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A Bibliometric Review on Use of Google Trends in Stock Market Research


Affiliations
1 Research Scholar, Manav Rachna International Institute of Research and Studies, (Deemed to be University) Faridabad, and Assistant Professor, Delhi Institute of Advanced Studies, India
2 Associate Professor, Manav Rachna International Institute of Research and Studies, (Deemed to be University) Faridabad, India
 

As an investor sentiment measurement tool, there is growing adoption of internet technology in financial market. On a large scale, the public mood represented on the internet reflects the entire society. The internet’s pervasiveness in people’s lives has sparked a surge of interest among scholars in the field. The study of financial theories has been changed by the subject of market efficiency as a result of increasing anomalies. As a guide for future research, the purpose of this study is to conduct a bibliometric analysis focusing on tracing of investor sentiments through their web search-based queries measured by Google Trends. The analysis through VOS viewer covers 272 papers refined from SCOPUS database of 1330 articles. With the help of Citation and Co-citation analysis results identify foundation articles, turning point articles and article clusters. The study closes with recommendations for future research as well as theoretical implications.

Keywords

Bibliometric Study, Google Trends, Search Engine Data, Stock Markets Returns, VOS Viewer
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  • A Bibliometric Review on Use of Google Trends in Stock Market Research

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Authors

Divya Jain
Research Scholar, Manav Rachna International Institute of Research and Studies, (Deemed to be University) Faridabad, and Assistant Professor, Delhi Institute of Advanced Studies, India
Meghna Chhabra
Associate Professor, Manav Rachna International Institute of Research and Studies, (Deemed to be University) Faridabad, India

Abstract


As an investor sentiment measurement tool, there is growing adoption of internet technology in financial market. On a large scale, the public mood represented on the internet reflects the entire society. The internet’s pervasiveness in people’s lives has sparked a surge of interest among scholars in the field. The study of financial theories has been changed by the subject of market efficiency as a result of increasing anomalies. As a guide for future research, the purpose of this study is to conduct a bibliometric analysis focusing on tracing of investor sentiments through their web search-based queries measured by Google Trends. The analysis through VOS viewer covers 272 papers refined from SCOPUS database of 1330 articles. With the help of Citation and Co-citation analysis results identify foundation articles, turning point articles and article clusters. The study closes with recommendations for future research as well as theoretical implications.

Keywords


Bibliometric Study, Google Trends, Search Engine Data, Stock Markets Returns, VOS Viewer

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2023%2Fv19%2Fi1%2F220838