Keyword Based Search and Its Consequences

In an information retrieval system Keyword Based search is a dominant method. Keywords Based search used to retrieve information from the web pages by Search Engines. Search Engine target the some content of website to find relevant information and rank a website in search result. Keywords matters for both Search Engines as well as Websites. Websites also used keywords to produce quality to users and to become popular. Website design is more responsible for website quality and popularity. From development of website to query design and till search performed by Search Engines, keywords considered as central point of information retrieval system. Sometime an appropriate single keyword can extract more information than multiple words. So from Website development to searching with query everywhere a proper keyword is required most. Keyword Based Search causes for spamming techniques such as Black Hat techniques, which used to break the rules of Search Engine, to give a high rank of a website illegally in SERP. Query keywords are used as a weapon to extract information from web by Search Engines.