Factors Affecting Buying Behavior of Organized FMCG Retail Customers

All human beings are consumers. In order to survive in this world, they need various things in their daily life to eat, drink and they also need to visit various places of their interest and to interact with different kinds of people. Those consumers with similar needs are attracted towards each other and form groups. Retailers identify these groups as their target groups and they do the segmentation of their target market on various basis such as Demographic, Geographic, and Psychographic etc. Different groups behave differently and respond to similar situation / product / service in the different manner. Thus it becomes very important for the retailer to understand how customers behave when they come to his store. What are their needs and likings? What is there in his store which attracts them to visit there and what is there which can irritate them. Answers to all these questions are very important for a retailer to understand in order to sustain in this competitive market.