Global Education : Challenges in India

Globalization has a wide ranging potential to influence all sectors of development. Besides its impact on the pace and pattern of economic development, it has also casts its shadow on the system of education. A global education is one that provides knowledge and understanding of culture, language, geography and global perspectives to understand the world through the eyes of others and teaches them how their actions can affect, and be affected by people throughout the world. With over 200 of the 'Fortune 500' companies recruiting from campuses regularly, the government now plans to establish India as a brand in the higher education sector and grab the attention of global education community "Under these circumstances, India offers a friendly environment, cultural diversity and best value for money option to students from SARRC, Middle East and South East Asia According to statistics while India has a potential to afford about 50,000 foreign students in next couple of years, presently only about 10,000 are studying in India, Officials say while students from Nepal, Bhutan and Middle East have been regular feature in Indian Universities, efforts are to raise profile of Indian education system in countries like China, Indonesia, Malaysia, Myanmar, Mauritius, Thailand, Ethiopia, Kenya and other African countries. India is planning to increase the number of target countries from last year's eight to 24 this year Therefore this paper will highlight the Marketing strategies adopted by India and Indian Institutes in building the new learning environment that enables all students, both domestic and international, to understand the world through the eyes of others and teaches them how their actions can affect, and be affected by people throughout the world. Thus in a bid to tap the country s potential as a global education destination.