Review of Professional Management- A Journal of New Delhi Institute of Management

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Lost to Frankenstein Detail:The Unravelling and Salvaging of Strategy from the Wonderland of Pixies, Goblins, Angels and Santa Claus


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1 IIM Ahmedabad, India
 

"Our strategy is to be the low-cost provider".. "We're pursuing a global strategy"..."The Company's Strategy is to integrate a set of regional acquisitions"... "Our strategy is to provide unrivaled customer service".. "Our strategic intent is to always be the first mover" .."Our strategy is to move from defense to industrial applications".. What do these grand declarations have in common? Only that none of them is a strategy."
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  • Lost to Frankenstein Detail:The Unravelling and Salvaging of Strategy from the Wonderland of Pixies, Goblins, Angels and Santa Claus

Abstract Views: 464  |  PDF Views: 143

Authors

Ajeet Mathur
IIM Ahmedabad, India

Abstract


"Our strategy is to be the low-cost provider".. "We're pursuing a global strategy"..."The Company's Strategy is to integrate a set of regional acquisitions"... "Our strategy is to provide unrivaled customer service".. "Our strategic intent is to always be the first mover" .."Our strategy is to move from defense to industrial applications".. What do these grand declarations have in common? Only that none of them is a strategy."


DOI: https://doi.org/10.20968/rpm%2F2006%2Fv4%2Fi2%2F101017