Sindhu Farm:A Medium Sized Entrepreneurial Venture-A Case Study

Muhammad Akram Zia, former Assistant Professor of Agri-science at University of Agriculture, Faisalabad (UAF), developed a strong fancy in his college days to make an enterprise in agribusiness. He had read about many energetic persons who had made fortunes in this business. He was particularly very much impressed by his former principal, Sir William Robert, who had after his retirement, taken up cotton cultivation in Khanewal as a corporate business under the name of BCGA and had become a muti-millionaire. Zia was, therefore, on the look out for an opportunity to start his own business as soon as possible.