The purpose of the paper is to study the corporate social responsibility (CSR) practices of luxury chain hotels situated in Delhi, National Capital Region (NCR), India. This research involves the primary and secondary data. Primary data were collected through a self-designed questionnaire filled up by employees working with selected hotels which consist of five national and five international hotels situated in India. Secondary data were collected through papers published in various journals. Data collected was analyzed and interpreted by using IBM SPSS 20.0. Interpretation of the data were based on the perception of employees working in the respective hotels. The paper identifies different latent factors through exploratory factor analysis (EFA) which categorizes CSR into four segments named as social activities, environmental activities, economic activities and philanthropic activities. We also applied confirmatory factor analysis to assess convergent and discriminant validity.
Keywords
Corporate Social Responsibility, Exploratory Factor Analysis, Latent Factors.
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