Farm Harvest:A Case Study on Inclusive Growth through Sustainable Employment

Indian Start-ups are progressively working towards attaining sustainable and scalable type of business models. These start-ups are not conventionally limited to FinTech/IT but also include those which are focussed on rural development and societal upliftment. Indian Farm Harvest is one such start-up which has achieved an inclusive growth through a sustainable business model. ‘Farm Harvest’ , both sweet corn producer and seller, follows an unique model that has been creating small entrepreneurs, empowering women and providing employment in its process of production and marketing. Here, author has made an attempt to analyse how the micro level efforts made by the startup company help achieve macro objectives of employment generation, supplying food nutrients which help in bringing about upliftment to the society. This research has identified country-specific constraints to sustainability of growth with employment generation thus integrating two components of development i.e., eradication of Poverty & Growth.