The Growth Pattern of Women-Run Enterprises

This paper explores the configuration of strategic elements in WOEs. Mrs. Rajni Sector founder of the MRS. BECTOR'S CREMICA started her new career from a housewife turning her passion for ice cream-making through small backyard enterprise into an entrepreneur in the year 1980. Shahnaz Husain was another successful woman entrepreneur of India. Her company, Shahnaz Husain Herbals, was the largest of its kind in the world had a strong presence in over 100 countries. The life-cycles of female-owned business ventures and the strategic management approaches of their owners follow the same patterns found in all successful ventures.