Table of Contents
Vol 10, No 2 (2012)
From the Editors' Desk
| From the Editors’ Desk | ||
| J. R. Arora | ||
| DOI:10.20968/rpm/2012/v10/i2/100296 , Vol 10, No 2 (2012), Pagination: | ||
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Abstract Views: 404 | PDF Views: 128 | |
Research Papers
| Green Marketing:Way to Go | ||
| Palvi Kapoor Sachdeva | ||
| DOI:10.20968/rpm/2012/v10/i2/100297 , Vol 10, No 2 (2012), Pagination: 1-6 | ||
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Abstract Views: 389 | PDF Views: 119 | |
| Impact of Green Marketing on Consumer Behaviour | ||
| Gajender Sharma | ||
| DOI:10.20968/rpm/2012/v10/i2/100298 , Vol 10, No 2 (2012), Pagination: 7-11 | ||
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Abstract Views: 513 | PDF Views: 171 | |
| Green Intitatives by Shoper Stop Ltd. for Conservation:Best Pratices Introduced by Sudhir Soundalgekar | ||
| Sudhir Soundalgekar | ||
| DOI:10.20968/rpm/2012/v10/i2/100299 , Vol 10, No 2 (2012), Pagination: 12-13 | ||
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Abstract Views: 413 | PDF Views: 111 | |
| Livelihood, Sustainability and the Poor in India-Challenges in Creating Income Earning Opportunities for a Sustainable Future | ||
| Swapan Garain, Komal | ||
| DOI:10.20968/rpm/2012/v10/i2/100300 , Vol 10, No 2 (2012), Pagination: 14-21 | ||
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Abstract Views: 439 | PDF Views: 129 | |
| 4C's of Marketing and Going Green:Will it Work with Malaysian Consumers ? | ||
| Saeed Behjati, M. Dileep Kumar, Saeedeh Fattahi | ||
| DOI:10.20968/rpm/2012/v10/i2/100301 , Vol 10, No 2 (2012), Pagination: 22-35 | ||
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Abstract Views: 476 | PDF Views: 209 | |
| Consumer Buying Behavior for Luxury Goods with Reference to Economic Slowdown and Current Government's Budget Provision:An Empirical Study | ||
| Md. Shahnawaz Abdin, Shibu John, Shahab Irani | ||
| DOI:10.20968/rpm/2012/v10/i2/100302 , Vol 10, No 2 (2012), Pagination: 36-46 | ||
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Abstract Views: 426 | PDF Views: 141 | |
| Medical Tourism in the Globalised Scenario:Progress and Opportunities in India | ||
| G. Ramesh, N. Lakshmi | ||
| DOI:10.20968/rpm/2012/v10/i2/100303 , Vol 10, No 2 (2012), Pagination: 47-52 | ||
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Abstract Views: 393 | PDF Views: 113 | |
| Developments in Retailing at Global Level:An Update for Indian Retailers | ||
| Deependra Sharma, Nripendra K. Sharma | ||
| DOI:10.20968/rpm/2012/v10/i2/100304 , Vol 10, No 2 (2012), Pagination: 53-59 | ||
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Abstract Views: 373 | PDF Views: 122 | |
| Determinants of Industrial Productivity in India before and after Liberalisation-An Application of Discriminant Function | ||
| M. Manonmani, G. Nithya | ||
| DOI:10.20968/rpm/2012/v10/i2/100305 , Vol 10, No 2 (2012), Pagination: 60-64 | ||
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Abstract Views: 366 | PDF Views: 108 | |
| Indian Aviation Industry-A Disaster Waiting to Happen. An Economic Analysis | ||
| Parul Kochher | ||
| DOI:10.20968/rpm/2012/v10/i2/100306 , Vol 10, No 2 (2012), Pagination: 65-72 | ||
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Abstract Views: 345 | PDF Views: 110 | |
| IT Based Services in Public and Private Sector Banks:A Study on Application of Information Technology on Customers | ||
| Sukhjeet Kaur Matharu, Bharti Motwani, Sharda Haryani | ||
| DOI:10.20968/rpm/2012/v10/i2/100307 , Vol 10, No 2 (2012), Pagination: 73-80 | ||
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Abstract Views: 356 | PDF Views: 130 | |
| Generational Shift–A Guide to Recruit and Retain | ||
| Abhishek A. Gavane | ||
| DOI:10.20968/rpm/2012/v10/i2/100308 , Vol 10, No 2 (2012), Pagination: 81-86 | ||
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Abstract Views: 375 | PDF Views: 114 | |
| The Effectiveness of Employee Performance Appraisal in Bharat Sanchar Nigam Limited (BSNL) | ||
| Arun Kumar Puttapalli, Israel Raju Vuram | ||
| DOI:10.20968/rpm/2012/v10/i2/100309 , Vol 10, No 2 (2012), Pagination: 87-97 | ||
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Abstract Views: 381 | PDF Views: 166 | |
| Aligning Operational and Growth Strategies with Supply Chains in Cement Industry | ||
| Shailendra Chouksey | ||
| DOI:10.20968/rpm/2012/v10/i2/100310 , Vol 10, No 2 (2012), Pagination: 98-104 | ||
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Abstract Views: 408 | PDF Views: 123 | |
Case Study
| Innovative Marketing in New Age by an Entrepreneur | ||
| Manish Nangia | ||
| DOI:10.20968/rpm/2012/v10/i2/100311 , Vol 10, No 2 (2012), Pagination: 105-106 | ||
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Abstract Views: 330 | PDF Views: 135 | |
Green Summit
| Green Enterprise Summit -2012:A summary | ||
| Arti Basu | ||
| DOI:10.20968/rpm/2012/v10/i2/100312 , Vol 10, No 2 (2012), Pagination: 107-107 | ||
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Abstract Views: 410 | PDF Views: 108 | |