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Purchase and Lifestyle Pattern of Consumers of Cymbidium Orchids of Sikkim Himalayas


Affiliations
1 Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim-737106, India
     

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The Customers' intention to buy flowers may not result in their purchse. Curiosity is a great factor when customers buy cymbidium orchids. If they are not interested then it becomes difficult for the marketers to create need for cymbidium orchids unlike other consumable products. Customers have their own perception of locally available cymbidiums and the perception is deeply ischolar_mained, very difficult to change but with proper marketing efforts, one can make a positive change in the minds of the customers. They have their own set of factors in quality and they look for all when they buy cymbidium orchids. Lifestyle of customers can make them buy flowers or discard the purchase intention. Customers who buy flowers are those who are emotional when buying their products.

Keywords

Cymbidium, Quality, Lifestyle, Local Customers.
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  • Purchase and Lifestyle Pattern of Consumers of Cymbidium Orchids of Sikkim Himalayas

Abstract Views: 158  |  PDF Views: 0

Authors

Bibeth Sharma
Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim-737106, India
Ajeya Jha
Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim-737106, India

Abstract


The Customers' intention to buy flowers may not result in their purchse. Curiosity is a great factor when customers buy cymbidium orchids. If they are not interested then it becomes difficult for the marketers to create need for cymbidium orchids unlike other consumable products. Customers have their own perception of locally available cymbidiums and the perception is deeply ischolar_mained, very difficult to change but with proper marketing efforts, one can make a positive change in the minds of the customers. They have their own set of factors in quality and they look for all when they buy cymbidium orchids. Lifestyle of customers can make them buy flowers or discard the purchase intention. Customers who buy flowers are those who are emotional when buying their products.

Keywords


Cymbidium, Quality, Lifestyle, Local Customers.